5 2D Animation Hacks You Need to Know Now

2D is one of the most popular and versatile animation techniques today. It is used for cartoons and animated movies as well as commercial video content, ads, explainer videos, and much more!

Quality video content can significantly increase the conversion of your marketing campaign, attract new followers, and make your brand more recognizable. And 2D animation turns out to be the most efficient and versatile type of such content. That is why more and more brands, businesses, and organizations seek quality 2D animation services today.

The world of 2D animation is fraught with various hacks and animation methods that turn flat, lifeless sketches into impressive, realistic, and relatable video content.

Let’s go over some of them with creators from Prayan Animation – one of India’s leading 2D animation studios.

Plan every detail and stay in control

As simple as 2D animation may seem, at first sight, it is one of the most complicated animation techniques in multimedia. In fact, it is pretty easy to get carried away in the process and fail to create distinctive and relatable characters.

Make sure to plan everything thoroughly, from color patterns and style to every scene and movement. Which features should be emphasized in each character? Why do they need to move in a certain manner? Which message are you translating through the animated video?

It is best to make notes and discuss every detail, especially when you address 2D animation services.

Emotional attachment

Experts say that 2D animation is so efficient among various audiences mainly because it manages to create certain emotional attachments. In other words, it is most expressive, engaging, and not boring.

Facial expression and body language are most important in this case. Don’t be afraid to exaggerate gestures, movements, and facial expressions; make characters intense and recognizable; that is the best way to make a viewer notice and remember your content and therefore, your message.

Good 2D animation works even without a voiceover

Ask your 2D animation services provider to show the finished visuals without the voiceover. It is best to show it to someone who does not originally know what the video is supposed to be about. If the message is mostly clear and understandable even without narration, and the characters are expressive and relatable enough, then your 2D animation is a success.

Don’t get lost in clean-ups

We all know that the original customer’s requests and the final product released after all the adjustments and clean-ups rarely have much in common. However, it is essential to stick to the original ideas and concepts whether you order or provide 2D animation services.

At the same time, the clean-up stage helps to get rid of extra details and make the final video the most eloquent and efficient. You may want to go through this phase several times, but make sure to keep the original notes and briefs in sight to avoid getting carried away.

There are no unimportant details

Last, but not least, take a look at the big picture. Make sure that the whole content is made using matching animation techniques. See that the animation methods look harmonic and homogeneous even if a big team of animators was working on your 2D animation services.

There are no unimportant details in animation, and every small deviation will look like an alien body and destroy the whole atmosphere if you miss it.

Final thoughts

2D animation is not as “flat” as some may think. It is a versatile and multifunctional animation method that can serve all sorts of purposes: from entertainment to education and marketing.

Do you want to learn more about 2D animation and its benefits for all sorts of video content strategies? Or maybe you are looking for the best 2D animation services? Contact Prayan Animation. This studio has more than a decade of experience in working with all sorts of illustration and animation techniques and also has helped multiple brands and content creators worldwide discover and embrace the benefits and secrets of 2D animation.