How OTT platform play major role in growing of India Animation Industry?

2018, 2019, and 2020 have been years of OTT explosion in India. One of the factors that drove the popularity of these platforms is high-quality original content, as well as updated marketing strategies, new partnerships, surprising distribution deals, innovation, and increased consumer insight.

Growth Rate of OTT

The numbers indicate that growth will continue for the rest of the years. The OTT sector in India is expected to reach Rs 24 billion in 2121, and the country’s video streaming industry is predicted to be valued at INR 11.97K Cr by 2023.

Consumption of Video Content

Consumption of regional content has played a key role in this growth. Its demand has become bigger and bigger, and, according to KPMG estimates, the consumption of video in regional languages reached 95%.

New OTT Platform

There are also new players entering the market every year. Many of them have also expanded their spaces to regional language productions, which has made many Indians consider them as the first choice when watching videos or movies.

OTT Platform and Animation Industry Relation

Animation has also driven the use of OTTs and vice versa. The animation and visual effects industry in India has been steadily gaining acceptance and has projected Indian talent abroad. In 2016, according to KPM reports, the animation and visual effects industry grew by 16.4 percent, and the number has become increasingly high thanks to the demand for animation content for the Indian market through platforms and OTT applications.

Big global players like Amazon Prime and Netflix have signed exclusive content licensing agreements with several Indian studios and continue to vigorously seek to partner with Indian studios to create more children’s content in Hindi and other regional languages.

Now, more and more children are using OTT platforms to watch videos, and local animation is a favorite not only for children in India but in the world. It is another fact that has led OTT platforms to play a major role in the growth of the years of OTT explosion.

OTT platforms and animations complement each other. The growth of one drives the growth of the other.