Despite the “realistic” innovation in design, which brought the rise of 3D animation, in recent times a much more traditional technique has become fashionable again: 2D animation. You just have to look at the billboard movies made through this process, not to mention series, ads, and video clips.
We define the projection and filming system in two dimensions as 2D cinematography. It is what, in the same way, we know as a conventional film which has 2 dimensions (height and width), is not filmed in a special format, and is also projected on a normal screen, which makes us see a flatter image.
2D animation consists of creating cartoons in two dimensions but giving them life, movement, and personality. The bases for this type of animation are the drawings made by hand. Therefore, one of the basic conditions to learn this technique is to have good knowledge as a cartoonist.
To understand a little what it means, we must know that dimensions define the space in which an object can exist. Imagine a very fine line that has only one dimension, for example, this is the length. If you add a second width dimension, you have a 2D or two-dimensional space. This can be done through many tools or software that allow you to draw characters and scenarios and, then, grant them the power of “acting”, in other words, giving them soul and character to make them act on the scene.
A 2D graph has two axes, usually called X and Y. Most of the drawings, photographs, paintings, and books of image format are two-dimensional. In this sense, 2D animations are smooth, although you can create the feeling of depth in some of the elements that use light and shadow, but only through the use of these resources and not by executing modeling techniques.
Classic animated films like “The Lion King, “Cinderella” and “Pinocchio” are examples of cinematography with 2D animation. Actually, the standard movies are 2D, what happens is that there is a deep impression since they are registered in the real world, but the image appears flat on the screen.
‘Punyakoti’ is a simple moving allegory: a hungry tiger comes across a cow called Punyakoti and decides to make her his feast for the day. Punyakoti convinces the hungry tiger that she will surely return to sacrifice herself as his grand feast, once she fed her young calf waiting at home for her. Being trustworthy, she returns to be the tiger’s meal –It seems like this story took us again to the classic stories we heard in our school days the Panchatantra stories. This story is derived from a popular Kannada folk song called Govina Haadu (The Cow’s Song), which is actually based on an episode in the Mahabharata (from the section of the Shanti Parva or “Chapter of Peace”).
PUNYAKOTI: Name of a Holy Cow
As per Indian Astrology, the meaning of this name Punyakoti is a person with an abundance of Confidence and Power. Here the astrological factor seems true through the success of the World’s First Ever Animation Film in Sanskrit by Mr. RAVI SHANKAR with a feather on its crown: National Award for the best animated film at the ANN Awards.
Let us hear what Punyakoti is and how it happens, directly from the creator—our beloved Mr. Ravi Shankar.
1. You are now famous as a National Award Winner for the best-animated film Punyakoti at the ANN awards. We would like to know about you personally, Can you share something about your personal and professional life?
Professional: I started my career as a copywriter and a scriptwriter. I worked for a publication company in their Multimedia department. However, after my MBA in HR, I shifted my career to process reengineering in HR and Marketing. I am an introvert. My creativity is inspiration-driven. I get inspiration rarely so my output is very low.
Personal: I live with my wife and two children in Bangalore.
2. What is meant by Punyakoti: how did you end up in such a name for your film?
Punyakoti is the name of the cow in a folksong in Karnataka. I drew inspiration from the folksong. So I picked it up from there.
3. As per my knowledge, you are an American banking professional, holding on to your hectic work cycle where did you get the spark of doing such a project and how did you manage the time?
The spark came during a bus ride to the office. Managing time was very difficult. I had to sacrifice many things in my personal life to make this happen. But I have a big whiteboard in my room, where I write down all my tasks and manage them one by one.
4. What were the hurdles you passed through from the start to the end of the project?
The biggest hurdle was finding the right talent who was trustworthy. As I worked with freelancers, many took advantage and never delivered. Many did not have the discipline to deliver on time. I had a lot of delays. I had to make hundreds of phone calls to get things done. Funding was an issue. I did not have a producer or an investor. So I struggled a lot on that front.
5. In spite of a lot many languages we use commonly for our communication purposes like English Hindi etc. you opted for Sanskrit. We all know that Sanskrit is a less spoken language, Is there any personal reason behind the selection what’s the thought process behind such a decision?
There was a Sanskrit teacher who told me there were no popular contemporary works in Sanskrit. So I thought it would be a good idea to make it in Sanskrit. Also, I thought if I made a movie in Sanskrit, no one would bother me and I would have no competition.
6. How did you do the scripting and voiceover of this project?
The original script was written in English. We then conceived the dialogues in Malayalam as it was close to Sanskrit. We then translated it into Sanskrit through Samskrita Bharati. Then we approach a Sanskrit scholar (SR Leela) who has done Sanskrit play to help her members deliver the dialogues.
7. You are coming from an entirely different field, what are the challenges you faced?
As I did not know animation, there was no one to guide me. I have done explainer video scripts. So I thought it would be that easy. I took advice from a lot of people and learned about the tools that are used. After two years I could edit the raw files and even draw to convey my ideas. Then it became easy.
8. Some funny moments you had during this journey?
Many people thought I was mad and wanted to just take the money from me. Behind my back, they will say that this movie will never get completed as I don’t know anything about the process. They will say it is easy to cheat Ravi. Now when I look back, it looks funny.
9. In a normal sense animated videos basically aimed at children, and most of the viewers will be our little champs. In such a scenario what made you do such a project? What was the inspiration behind doing such a complicated project?
There are many layers to the story. Some will appeal to children. Some will appeal to a grown-up audience. This is how stories are written all over the world.
10. Did you have any intuition about your project, that this is gonna hit the award screen?
I had an intuition that it was unique. but when the editor the musicians and the sound engineer saw the movie, they predicted that it could win awards as the story was very well told.
11. What is your opinion about the Indian Animation Industry? As per your experience is there anything we need to change in our current working strategy? Is the Indian Industry getting its recognition in the World Animation Industry?
It is a fledgling industry. It will take a few years for us to have the resources to compete globally. Good talent exists in pockets. We have world-class tools that are the same anywhere in the world. But time and money are also essential to make world-class animations. Making a good animation project has many parts including marketing. All of them have to come together. The live-action movie industry has matured over the years and all components are coming together very well. The same will happen in animation in a few years. But a few of us have to risk it.
12. Future plans: Any new inspirational project in your mastermind?
I have three scripts in the works. The next movie will be announced in November 2019
13. What are some of the tips and tricks you have to give to budding talents?
Don’t give up. Don’t stop learning. Don’t aim for perfection. Keep the company of good people. I wanted to complete this project in 2015, but it took three years more. I had fear and I became frustrated. But my friends and family helped me to cope. There are 100s of things we could have done better in Punyakoti. So there will always be another opportunity. So keep moving.
14. Lessons you learned from this?
There are hundreds of lessons. Some I have listed in the answer above.
15. As an award winner, what is your current feeling?
I feel lucky. I am a messenger through whom good work happens and not because of me.
16. A description of your team?
Anoop Sreedharan (Animatics), Ajesh (Storyboard), Prasad (Character), Shajeer (Painting), Shibu M(Layout), Deepak Divate (Animation) Krishna (Animation) were the core team. Girish AV (Creative Head) was the leader. He sacrificed a lot to make this movie happen. Without him, we would not have completed this project. All these team members were there from the beginning to the end. There were others who worked on certain portions of the movie. The good part of the team was they were directing me than I was directing them. I only shared the vision for each scene and the rest of it is their expertise.
17. Comparison between Ravi Shankar before Punyakoti and after a self-analysis?
I took the risk and I had a small success. If not for this project, I would never have met 100s of people in the daily course of my life. I am thankful to god.
Formerly, character-based animation videos were used just for entertainment by the movie industry, but these days they have become so popular that almost all industries use them for branding, marketing, and promotion. These videos are made in an animation studio and use animated characters to pass messages or information to the audience. So why have these 2D animation videos gotten so popular? Well, we are going to give you 3 reasons why almost everyone loves character-based animation videos.
1) Storytelling
Adding a character to your animation video makes it more interesting. People love stories and they would want to know the story behind your character. That is why animation companies model the characters in their videos to have both problems and needs; just like every other human in real life. The more people can relate to the characters in an animation video, the more they will want to watch it.
2) Captures The Kid In Us
So many people spent most of their childhood watching character-based animation videos, also known as cartoons. Back then, they enjoyed it so much that it became a habit.
Now that they are adults, when they come across a 2D animation video with fun characters, they can’t resist watching it because it reminds them of their childhood.
3) Cost And Freedom In Creativity
Character-based animation videos are cost-effective and give room for more creativity. Unlike in real videos, you don’t need a very big budget to bring an idea to life. To create a character-based animation video, all you just need to do is find an animation company, tell them of your idea and everything will be created in an animation studio, at an affordable cost.
Also, character-based animation gives room for more creativity. There are some ideas that are difficult to implement in real videos, but you can do a lot with 2D animation videos.
Finally, you have now seen why character-based animation videos are popular. It is quite obvious that people relate more to animation videos these days. Therefore, it is advisable to use animation videos for marketing your brand and products. You can get professional character-based animation videos from Prayan Animation Studio. We are the best 2D animation studio in India because we have an experienced team that has handled thousands of projects and we deliver quality animation videos at an affordable price.
The animation industry is growing tremendously in the International space and India. This is attributed to the increasing demand for animation projects across the world. Due to easy access to technology, animation is now available to the masses and it has become one of the fastest-growing industries in the globe. India is fast becoming an influential hub for outsourcing animation production services. In addition, it is also developing a lucrative domestic market for viewers at a very high rate.
Animation companies in India have significantly benefited from global animation giants such as Sony, Warner Brothers, Imax, and Disney since they are outsourcing their special effects and animation characters to Indian firms. The ever-increasing demand for outsourcing across the world has led to the establishment of many animation companies in India. These companies are setting up hubs in major cities such as Chennai, Mumbai, Hyderabad, Trivandrum, Kochi, Thiruvananthapuram, and Bangalore.
India is attractive as an animation hub because of high-quality software engineers, good studios, low costs, a large pool of creative talent, and the presence of an English-speaking workforce. Many multinational companies and production studios are continuously exploiting the low-cost production that India offers. Animation companies in India are also creating skilled manpower through the provision of various training programs. This means that the Indian animation industry will continue growing in line with the international bloom being experienced today.
The rapid growth of the animation industry in India and internationally is attributed to the development of new animation software and technologies. The market growth is influenced by multi-industrial applications, the thriving entertainment industry, the availability of animation merchandise, and favorable government regulations. Additionally, the availability of cheaper internet connectivity and low-cost hardware has also resulted in the production of free software downloads.
The Indian animation industry is also blooming owing to the presence of good studios. India is considered to be the second-largest entertainment industry just after Hollywood. Most animation studios in the country offer a large supply of high-quality and low-cost software engineers. Indian animation companies have established high-tech studios that are equipped with the necessary cutting-edge software and hardware to handle different overseas projects.
Both the global and Indian animation industry has experienced tremendous growth over the last few years and this is not stopping any time soon. India is emerging to be a preferred outsourcing destination for many Western animation companies and it is developing and showcasing its own potential and capabilities. This sector has tremendous potential owing to the availability of talented and affordable expertise and the emergence of different industry-related companies and organizations.
Back in 2019, we took a look at what the future of 2D animation might hold. Now, as Prayan Animation celebrates its 13th anniversary, we are revisiting that topic, but with a new perspective. 13 years into our journey, we have gained invaluable insights into the evolving landscape of 2D animation. We are not just looking back; we are also peering into the future, leveraging our experience to predict the trends and technologies that will shape 2D animation in the next 13 years
The 2D/3D Convergence: New Dimensions of Storytelling
We anticipate a seamless integration of 2D and 3D. Hybrid workflows will become standard, with animators effortlessly blending hand-drawn techniques with sophisticated 3D environments. Take, for example, the “Spider-Man: Into the Spider-Verse,” which masterfully combined 2D hand-drawn techniques with 3D CGI, a trend that has seen a 30% increase in adoption by animation studios in the last two years, according to industry reports. Tools like Blender’s Grease Pencil are becoming integral, allowing for expressive 2D effects within 3D scenes. “This convergence is revolutionizing our creative process,” says veteran animator, Ken Perkins, “allowing for a level of visual storytelling we couldn’t achieve before.
AI-Driven Animation: The Rise of Intelligent Tools
Artificial intelligence will revolutionize 2D animation in the coming decade. We predict the development of AI-powered tools that automate repetitive tasks, such as in-betweening and character rigging. According to a recent study by Animation Tech Insights, AI could reduce animation production time by up to 40%. AI will also play a role in generating unique animation styles and creating dynamic character interactions. Imagine software that can analyze an animator’s style and generate new animations based on their preferences.
Interactive 2D: Immersive Experiences and Gamification
2D animation will become increasingly interactive, blurring the lines between passive viewing and active participation. We foresee the rise of interactive animated narratives, where viewers can influence the story’s outcome. Gamification will also play a significant role, with 2D animation being used to create engaging and educational experiences in various fields. For example, interactive 2D learning apps have shown a 25% increase in user engagement compared to traditional learning methods.
2D in the Metaverse & Extended Reality (XR): Building Immersive Worlds
As the metaverse expands, and Extended Reality (XR) technologies mature, 2D animation will play a crucial role in creating immersive virtual environments. Imagine 2D characters and objects seamlessly integrated into 3D virtual worlds, adding a unique artistic flair. 2D animation will be used to create interactive interfaces and experiences within the metaverse, and within AR and VR experiences. According to a report by Virtual Reality Today, 2D assets are expected to make up 20% of the metaverse‘s visual content by 2030. The integration of 2D animation within AR and VR will allow for unique user experiences, and open new avenues for storytelling.
Accessible Animation: Global Impact and Collaboration
Over the next 13 years, we will see 2D animation become even more accessible and impactful. The democratization of 2D, driven by cloud-based animation software and readily available online resources, will empower aspiring animators globally. This accessibility will naturally lead to increased global collaboration, with artists from diverse backgrounds working together on projects. Simultaneously, 2D animation will play an increasingly vital role in social impact storytelling. Animators will leverage their skills to raise awareness about social and environmental issues, promoting empathy and inspiring action through animated documentaries and educational content that tackles complex topics in an engaging and accessible way.
Prayan Animation: 13 Years of Innovation, Looking Forward
As we celebrate our 13th anniversary, Prayan Animation is committed to staying at the forefront of 2D animation innovation. We are excited to explore the possibilities that the next 13 years hold, and we are dedicated to helping our clients bring their visions to life with advanced 2D animation.
The history and use of stick figures date back to the caveman years and they have been used effectively for communicating concepts and ideas. Today stick figures are making a significant impact on communication and brand marketing. This may be attributed to the fact that people appreciate the simplicity of a simple stickman while living in a complex world. Stick-figure animations tend to be quite budget-friendly when compared to other types of animations. This is attributed to the following reasons.
Easy to create
Drawing stick figures is quite easy and this is why many beginners tend to use this type of animation instead of the more fleshed-out characters. A stick figure is a simple drawing of an animal or person. It is composed of just a few lines, dots, and curves. The head is usually represented by a circle and can be elaborated with details such as the mouth, eyes, and roughly scratched-out hair. The legs, torso, and arms are mainly represented using straight lines.
Available software
There are many free software that people can use to create stick animation videos. This means that you do not have to pay a professional to help you create this type of animation. The internet has all the resources that you need to create these videos as long as you have a basic understanding of the animating process.
Versatility
The versatile nature of stick-figure animations makes them quite budget-friendly. They can be used in a wide range of applications, for example, movie posters, cartoon strips, flash games, toilet door signs, and many more. This type of animation is an ideal choice where nothing else seems to fit in. They can be used for educational purposes, in PowerPoint presentations, and just for animated fun.
Stick-figure videos or video series can help businesses communicate their message both internally and externally. Internally, these videos can communicate serious issues using some humor. This is because stickmen are considered non-threatening spokespersons and help to deflect from the human personalities that may hinder clear communications. Externally, stick figures create the impression of an unbiased spokesperson because they can handle things that many humans are unable to and they harmlessly interact with other stick figures.
If you are thinking of including animation video in your web content, then this is a smart idea. This is because research statistics indicate that people tend to respond at a higher rate to video animations when compared to traditional video. Furthermore, animated videos have been known to boost conversion rates by about 20%. Here are the qualities of the best animation services on the internet.
Professional results
When it comes to animation services, the results that you get are the most important thing. The first expectation of any client is quality because these videos will have a major impact on your business. A good design team will discuss with the client and deliver the results that the customer desires. No one wants to spend hundreds of dollars on videos that will not be desirable or give the expected results.
Experience
To get the best animation services, businesses and individuals need to get professionals who make animated videos. Such teams are dedicated to producing the best motion graphic videos and you can expect the best results from them. Communicating directly with the experts about what you really want will go a long way in ensuring that you get the best results.
Fast turnaround
Every individual wants to have their projects done within the shortest time possible. However, they also expect their animation videos to be of the best quality. The best animation services on the internet will produce high-quality results as quickly as possible without any undue delays.
Reasonably priced
It is only a business owner who understands the confines of his/her budget and how much they are willing to spend. Before committing to any animation video, it is best to think about the amount of money that you can afford to spend on the production of the video. You can easily find an animation team that will stay within your budget and produce the best results.
To get the best videos for your business, you need animation services from a skilled design team. Such experts will have multiple tools and resources to get the work done in a professional and timely manner. Every project is unique and this means that you should find an animation team that focuses on the specifics of the project and has a good understanding of your vision for it.
Qualities of the best animation service on the internet depend upon the professional and experienced artist, creativity, and reasonable price, For the best quality animation services with a professional experienced artist, at a reasonable price you have Prayan Animation Studio Pvt Ltd.
It is important to know that beginning to read books at a tender age prepares and enables children to develop a passionate reading culture. According to a scientifically proven ‘rumor’, animated books are convenient and enchanted for kids’ eyes. Pediatricians and clinical researchers at a children’s hospital in Cincinnati corroborated that old-fashioned animated children’s books were by far better than audiobooks or cartoons.
Further, the research proves that animated books help kids with brain development. When children’s books are animated, they become attractive and entertaining yet beneficial to them. That means children begin to turn pages again and again, going back and forth and thus, enlightening themselves while sharpening their cognitive and imaginative faculties.
At another level, animated books have been found to build children’s esteem since they enable them to interact with the characters in the books authoritatively by building their curiosity to ask questions and the courage to attempt and give favorable answers. Illustrated books further, grant the children an opportunity to interact with books tailored for them and their culture; for example, Indian children can have books with Indian animations.
In this case, there is diversity and children get to know more about unique qualities they bear on their own and with some guidance. Another factor to greatly put into consideration is the fact that with animated books, parents can easily inspect and evaluate the material that the children are interacting with. This is a point of concern especially because there is a lot of unhealthy material some of which is not easy to sift through and identify what is good and what is not good. In that case, animations remain the best option for most of the parents.
With the new technology in the 21st century, Animated books have been converted to 2D and 3D Animated Videos as well as Comic books without losing quality and purpose, with the help of Prayan Animation and Explainer Video Maker.
Among the best childhood memories that most of us have belonged to are the lethargic weekend mornings spent watching cartoons on the television. With reference to whether it was the iconic tale of the famous snow white and the seven dwarfs or the carrot-chewing rabbit indulging us repeatedly with “Eh… What’s up, doc?”, this clearly shows that animated motion pictures have always grasped our imagination. Thus, our curiosity and imagination could be the possible reasons that have led to the drastic evolution of this industry.
The deep history of animation technology that showcased moving art pieces and images changed over time. As a result, in the present day, computer and internet technology aid in the design of terrific animated videos that are enjoyed by diverse assemblages.
In traditional animation history, hand-drawn animation was done using cel animation. Cel parse refers to a transparent sheet made of cellulose nitrate and camphor, which was used to create hand-drawn objects. However, once the characters were drawn, they were superimposed on one common background image in order to reduce the number of frames and production times.
Moreover, stop-motion animation was also used in the traditional era. This was between the years 1914-1967.
Between the years 1967 and 1984, the computer revolution aided in animation design. However, it did not change the way animation was done. The frame by frame animation of 2D animation could entirely be done by computers. Despite this, it gave the developers good graphic control as well as making the process less grueling and thus easy to produce without props and actors.
Last but not least, the years between 1984 and 2018 were the era of computer-generated imagery (CGI). Modern computer animation includes 3D animation as well as 2D animated graphics which are then put in motion by either using frame-by-frame or rigging techniques to develop a continuous scene. It ensured that the rendering was rapid and also guaranteed the animation was not only fit for cinema and TV but also brand storytelling and web series.
In a nutshell, it has been our culture as Prayan Animation Studio to track and stay updated with every new technology and procedure that the animation industry ventures into. Hence we develop world-class date animation for both cinema applications as well as web series and product review storytelling, keep in touch.
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