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What makes cartoon marketing videos popular, and how to use them?

Cartoon marketing videos - prayan animation

Video content is an integral part of any modern marketing campaign. It is an original and engaging way to speak of your brand, service, or product, draw viewers` attention, and easily convert them into customers.

However, cartoon marketing videos take all those benefits to a whole next level. That is why more and more brands from all sorts of industries and niches choose to address the best animation companies in India to develop their own animated video marketing campaigns.

In this article, we shall talk about why the business community sees cartoons as the most powerful marketing tool today and give at least 5 reasons for your brand to adopt cartoon marketing videos in your promotion strategy.

The easiest way to go viral

The development of modern social media and online communication gives a chance for any person or business to become world-famous literally overnight. Just one post that hits the spot and gets enough shares can seal your name in the Internet’s Hall of Fame.

However, it is getting harder every day to get notices with all that various content people have to scrape through every day.

The efficiency of videos is scientifically proven as people naturally absorb 90% more information from visuals than they do from text or audio. But cartoon marketing videos are also engaging, heart-warming, and fun. It raises the chances of an animated post getting shares and, therefore, your business going viral.

Original personalized videos

Artists from Prayan Animation is India’s best animation company with hundreds of business customers worldwide admitting that cartoons are the simplest way to be original and create unique personalized content.

You can adjust your animated marketing videos for a different auditorium, create unique characters that will always be associated with your brand, and connect with viewers on a very personal level.

Efficient and budget-friendly marketing

Cartoon marketing videos are much more cost-effective than live video content. And it saves you a lot of time too. An animation company in India like Prayan Animation will create each character exactly the way you want to see them and set the color palette, visual effects, and mood without you having to waste time and money on casting, props, stunt actors, etc.

It is also much easier and cheaper to make any kind of changes in animated videos if something does not come out the way you imagined, or you want to adjust it for different viewers.

Simple to the complex

Cartoon marketing videos are the best way to talk about complicated matters in the simplest, most digestible way. It gives viewers an impression that they made an informed decision choosing your product or services and significantly boosts the overall satisfaction rate.

Conversation mode

Animation is the easiest way to engage a viewer in a conversation, create an impression that you know their pains, and give the exact answers they are looking for.

The same information given through a Q&A text format is likely to be missed or ignored entirely, while a cartoon video keeps the viewer engaged and always has a higher response rate.

Final thoughts

Cartoon marketing videos are the most versatile and powerful marketing tool today. It can be adapted for any kind of business and its auditorium while touching the same strings that make us pay attention, get engaged, remember, and use the information we receive.

Prayan Animation is India’s best animation company has created and adapted numerous cartoon marketing campaigns for all kinds of businesses and non-profits, helping them to get noticed, widen their auditorium, and quickly turn viewers into customers and investors.

Contacting this animation company in India today, you guarantee that your brand will get ahead of the competition and become the hallmark of the industry and the most recognizable name in your niche in the observable future.

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Why animation videos are king in the world of social media marketing?

WHY ANIMATED VIDEOS ARE #1 IN THE WORLD OF SOCIAL MEDIA MARKETING

Quality video content is the key to a successful social media marketing campaign. Our brain is designed the way that at least 90% of the information it receives about the world is visual. Moreover, modern education is built in the way that we are simply used to learning and remembering visual information much better than texts or audio. 

Prayan Animation, India’s best animation company, has concentrated its efforts on helping numerous businesses worldwide create successful social media marketing campaigns. Eventually, they discovered that animation is the most efficient type of video content in the modern marketing industry.

In this article, the experts from Prayan Animation, India’s best 2D animation studio, will explain why animated videos are #1 in the world of social media marketing and how your business can benefit from it.

Animation grabs viewers` attention and keeps it.

It is not a secret that video content is the best marketing tool. That is why every brand, organization, or influence emphasizes videos in their campaigns.

However, eventually, viewers get overwhelmed with videos in their social media feeds, scrolling through them the same as they did with text posts and static images before.

Animated videos are vice versa, always original and eye-catching. A person who suddenly sees a cartoon in their feed will definitely stop and look at what it is about, improving the views and engagement rate of your social media profile.

A professional animated video production company will create original content that will draw people’s attention and easily turn viewers into followers and customers.

Make you relatable.

Do you want to raise awareness about some topic, draw viewers` attention, or explain to them that your service is an ultimate lifesaver for them, even if they have never heard of it before? Used animation.

India’s best animation company has collaborated with numerous brands and non-profit and educational organizations and helped them with their public campaigns. The secret is that animation makes any information more digestible and your brand more user-friendly and relatable.

Considering the fact that social media is the most diverse platform for connecting with your audience, animated videos are the best marketing tool to engage as many prospective customers as you want.

Animation is versatile.

Some may still think that cartoons are for kids. However, modern animation is so diverse that it can be relevant for any audience, different age groups, and people with different educational, professional, and social backgrounds.

Through over 10 years of experience, India’s best 2D animation studio Prayan Animation has created content for all sorts of brands, companies from different niches, and influencers.

The best feature of animated content is that, unlike live videos, it can easily be adjusted and adapted for any audience, changed and edited throughout time to fit the vision of your followers and desired clients precisely.

Conclusion

The social media marketing campaign is the best way to connect with your audience worldwide, become an internationally famous name, and expand your client base. Animated video content is your chance to stand out among competitors and easily convert casual viewers into followers and customers.

With the help of an animated video production company, you will manage to create a unique identity for your brand, a viral image that will be relatable, draw people’s attention, and make them want to learn more from you and about you.

Contact Prayan Animation today and watch how your brand turns into a social media phenomenon and your marketing campaign skyrockets with the help of India’s best animation company.

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For the sequel to Seaper Power, Kim Cameron has signed a deal with Prayan Animation Studio.

Seaper Power Kim Cameron Mystery of the Blue Pearls images

Prayan Animation has signed a deal with Kim Cameron, Side FX Band-Miami to work on a sequel Seaper Power: Mystery of Blue Pearls after the successful completion of the movie Seaper Power: In Search of Bleu Jay‘s Treasure.

Kim Cameron is an American recording artist and author from Miami, FL. She is known for the SEAPER POWER book series and  CARPE MUSICAM TOUR (2019). Kim Cameron has directed, produced, and written the screenplay for the award-winning Seaper Powers: In Search of Bleu Jay’s Treasure, an 88-minute 2D animated feature film, which was released on the Dove Channel as a Dove Original, in December 2021.  

Side FX Partners is an entertainment label that strategically selects projects that fit the team’s strengths. Their projects include dance and children’s music, screenplay writing, children’s book publishing, music video production, and animation film production. Prayan is proud to be associated with such a dynamic company.

Seaper Power Kim Cameron Blue Pearls Movie Poster
Seaper Powers: Mystery of the Blue Pearls

Seaper Powers: Mystery of the Blue Pearls

This is a magical tale about a little girl who searches for buried treasure with the help of two sea creatures. The adventure in which the main character Emma travels to the island and discovers a secret. Soon enough, Emma has a new group of sea-critter friends. There’s Oliver, a shy young octopus who’s full of adventure but too timid to explore with his friends; and Steve, an out-of-place starfish who discovers he has powers of his own. Together, the quirky trio set off on a grand adventure to find buried treasure, along the way learning important lessons about friendship, self-confidence, protecting the environment, and the power of imagination. They embark on a magical ocean journey in this feature-length animated film for young adventurers and families of all ages.

Prayan is looking forward to bringing this animated series to the world market and presenting it to the audience worldwide. Prayan Started in Techno Park, Trivandrum in the year 2012, and has a clear focus on the animation trends that keep changing from time to time. Being updated in terms of technology has helped Prayan to reach such great heights. Prayan has excelled in 2D Animation, Infographic Animation Children’s Book Illustration, and Comic Book Illustration it’s creativity and passion. Now that Prayan is celebrating its 10th anniversary, one of its major projects is the production of YouTube Originals.

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Prayan Animation Studio Proudly Announces its new Co-Production Venture ‘Sonic Birds’

co-production sonic birds 2D animation series announcement

Prayan is looking forward to bringing out the animated series ‘Sonic Birds’ to the world market and presenting it to the audience worldwide. Prayan which started in the year 2012 at Techno Park, Trivandrum, has a clear focus on the animation trends that keep changing from time to time. Being updated in terms of technology has helped Prayan to reach this envious position. Prayan has excelled in 2D Animation, Infographic Animation Children’s Book Illustration, and Comic Book Illustration by it’s creativity and passion. Now that Prayan is celebrating its 10th anniversary, one of its major projects is this production for YouTube Originals.

Helen Parker (AKA Helen Christabel Parker) is an executive producer, showrunner, and writer based in Ontario, Canada. She is a consultant producer on a feature film premiering at TIFF in 2022, and executive producer/creator of a family drama series, two animated series, and a feature film. An Australian citizen and now a permanent resident of Canada, Helen is a former journalist and Walkley Award Judge. She was a videographer and feature journalist for FOX (on special assignments around the globe). She produced over 100 episodes of national television for Channels 9 and 7 and approximately 800 hours of nightly news. Helen is a graduate of North Sydney Film School. She studied Law at Sydney University. In 2015 she gained Canadian permanent resident status and has since produced for CBC, Anthem Entertainment, Blue Ant Media, and the NHL. She started up Diamond Films in 2018 focused on creating unique I.P. for global markets.

Prayan Animation takes pride in teaming up with the multi-faceted Helen Parker – Diamonds Film Canada, to co-produce the 2D animated series ‘Sonic Bird‘. The series is inspired by the very real and wondrous endangered birds of Australia and Papua New Guinea. Helen Parker was born and raised in the World Heritage-listed Blue Mountains National Park in NSW Australia. A good part of her childhood was spent playing in the rainforests. She developed a flair for studying the lifestyle of birds in this forest. Most birds she saw daily were critically endangered. She observed their complex behavior, soothing songs, chirping, and unique interactions, up close.

She relocated to Canada in 2015 to further her writing ambitions. In Canada, she missed the chirping of Australian birds and watching their cheeky behavior. To fill this void, she decided to create ‘Sonic Birds’. Helen believes in the power of unity in diversity and so Sonic Birds has the theme of “Birds of different feathers must work together”. Being a mother of three herself, Helen is very much aware that children enjoy stories wherein the characters overcome challenges. The essence of Sonic Birds is the fighting spirit. Apart from this, the story also has humor, adventure, and life lessons which makes it even more interesting.

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‘Dreams’ Animation Short Film By Prayan Animation

Dreams short film, 2d animation services in India

“Design a greener world before it becomes a dream for our next generation!!!”

This 10th year seems very refreshing as well as special in many ways where we decided to release our short film: “Dreams” on Earth Day April 22nd. Why this particular Date? The question seems logical: Yes, we took this date purposefully as our short film’s storyline, and Earth has a strong interconnection. So it will be extremely cerebral to release our dream project on that particular date.

Dreams Animation Short Film Synopsis

Dreams; the concept parented from the dream of one of our creative encephala, that shows a minuscule action done by a small girl made a huge difference in the World Scenario.

That millisecond’s duration of a beautiful dream destroyed the sleep of our genius for days, which later transmuted into a beautiful short story. With the magical efforts of our team that Story transfigured into a wonderful and enthralling animation short film.

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10th Anniversary Message from the CEO – Vinayan V

10th Anniversary message from the CEO vinayan v

Being associated with Prayan Animation Studio for over 10 years now, it is indeed my privilege to be penning this message as the Chief Executive Officer.

As we celebrate the 10th anniversary, we realize that our company is going through an exciting phase of growth and prosperity and this makes us more responsible in terms of customer satisfaction. We are committed to putting in our best and ensuring that this phase will be remembered as an important part of our historical journey.

We continue to build the organization and our brand name ‘Prayan Animation’ has now become synonymous with ‘commitment’ ‘customer satisfaction and ‘innovation’.

In an eventful decade, we have maneuvered through a lot of changes as a company and we have adapted to the technological innovations. We understand that keeping up pace with the new technology is an important aspect of growth and success.

In due course, our workforce has grown exponentially and we have recently expanded our workspace to give our employees the right kind of ambiance.

By working for YouTube Originals, we have made our presence felt globally. We are also co-producing a new project by the name ‘Sonic Bird ‘with Diamond Media.

Looking forward, we are focused on accelerating the execution of our growth strategy, while continuing to build on the strength of our brand. Our next objective is to bring positive changes to the community, in which we work and thrive.

I am incredibly excited about this journey and I truly believe that the best days of Prayan Animation are yet to come.

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6 Effective Branding Design Trends for 2022

Effective Branding Design Trends

Branding design translates the atmosphere and identity of your business, attracting the right audience and investors. Knowing the latest branding design trends will help your business stay relevant, resonate with prospective customers, and stand out among competitors.

In this article, we shall talk about branding trends in 2022 and how the services of the best motion graphics studio will help you boost your business this year. Branding trends in illustration.

Everybody loves cartoons!

cartoon character

Animation has become an integral part of the hottest design trends in 2022. 

While for most people, cartoons, and cartoon characters act as a powerful emotional factor emerging excitement and nostalgia, modern animation can tailor cartoon characters for any kind of brand or business, making them attractive and relatable.

Animated branding designs are much more recognizable and have higher chances to go viral on social media and other platforms, raising awareness about your company among the target audience.

Hand-drawn designs

2d hand drawn designs

Hand-drawn elements are also among the latest branding design trends in 2022. Today people are most drawn to authenticity, socially aware brands that represent and support local communities rather than international business sharks.

Natural, earthy colors and textures, as well as hand-drawn designs in the logo or marketing animation, are the most attractive elements in modern branding designs. Those unpolished DIY-looking silhouettes and fonts instantly make your business look more relatable and, therefore, attractive to modern customers.

Minimalism is still in.

Minimalism

When it comes to the latest branding design trends, less is still more in a world where customers are overwhelmed with information and commercials, being minimalistic and crystal clear in your branding designs attracts much more attention.

Minimalistic animation, logos, and corporate styles look clean and neat and create your brand an image of a transparent, open business that values customers` time, money, and comfort. 

That is why minimalistic designs remain such a popular branding solution for all sorts of businesses and, despite their seeming simplicity, remain the most efficient branding tool in 2022.

White is the color.

Importance of white color

Just like minimalism, white color in logos, animation, and other branding tools will remain the hottest design trend in 2022.

Various researches show that people tend to be more attracted to designs, logos, and videos with the prevalence of white color as they see them as more modern and cleaner, and the brands who use them – are more approachable.

White background helps to make your explainer animation even more digestible, helps your logo stand out, and even allows you to create optical illusions or double meanings by combining different letters, symbols, and elements and creating an authentic identity of the brand.

Retro designs

2d Retro designs

Nothing plays on the strings of customers` souls better than nostalgia and warm feelings it emerges. That is why retro designs are seen more and more often among the latest branding design trends.

Playing with vibrant and bold designs from the ’70s, elegant silhouettes of the 20s, or the perky atmosphere of the 50s, it is very easy to build a brand’s or product’s identity and attract the right crowd.

The trick is people already have certain associations with retro design, and by incorporating them into your company’s branding, you instantly reflect all those warm feelings yourself.

Geometry

geometric figures

Various geometric figures, their combinations as well as geometric patterns have always been very appealing. They are clear, understandable, and easily create familiar images. If you use bold and contrasting colors in your geometric designs, you get another branding trend in 2022.

Geometry can be used in every branding element, from logo design to animation. Different angles and shapes have a powerful psychological impact on viewers, helping you create the exact atmosphere and image you are aiming for. 

Not to mention that geometric designs are highly customizable, allowing you to create a unique brand identity from seemingly basic elements.

Branding design trends in 2022 combine the authenticity of hand-written elements with the versatility and boldness of minimalism and geometric designs. They call for nostalgia and warm associations through retro designs and animation and stay modern using white color and thin and clear lines.

To discover and benefit from the latest branding design trends, it is best to address professionals who will help you make an informed decision and embody your brand’s true identity through marketing designs.

Prayan Animation is the most popular motion graphics and design studio in India, with a formidable portfolio of customers from all over the world. Contact Prayan Animation today and let your business thrive in 2022 with the latest design trends and solutions for your branding campaign. 

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5 shocking facts about Animation vs. Motion Graphics. What is the difference?

Animation Vs Motion graphics

Quality video content, especially animated videos, remains the most efficient tool for a successful modern marketing campaign or content creation. That is why it is important to make the right choice between Animation and Motion Graphics and determine which will work best for your goals and meet your expectations. Best Motion graphics company in India.

However, even video production professionals often get confused and don`t fully understand the difference between Animation and Motion graphics, their benefits, and pitfalls.

In this article, we shall highlight the most important things to consider when choosing Animation Vs. Motion graphics and the 5 things you probably didn`t know about them, with the help of Prayan Animation – the best Motion graphics company in India.

  • Animation – bringing static images and objects to life, Animation is a powerful tool that helps to evoke viewers` emotions and speak to any kind of audience from small children to niche professionals.
  • Motion Graphics – it is a technique that sets texts, numbers, abstract shapes, or objects in motion, making them more perceivable and illustrative. Motion Graphics work perfectly when you want to engage a viewer, let them do a certain action, or explain a complicated concept in a simple way.

While technically, Motion Graphics falls under the general definition of Animation, there is a big difference between Animation and Motion graphics and their solutions.

#1 – Motion Graphics work best for explainer videos.

#2 – Animation is all about emotions.

#3 – It is all about the text.

#4 – Hard-to-easy.

#5 – Mix and match.

1 – Motion Graphics work best for explainer videos

While Animation is more of a tool for storytelling and emotional influence on the viewer, Motion graphics remain the best way to go straight to the point and deliver the message quickly and easily.

Animation vs. Motion Graphics is basically the comparison between the goals of your video content.

2 – Animation is all about emotions

If the goal of your content is to raise awareness, draw attention, or emphasize the emotional aspect, you should go for Animation over Motion Graphics.

Emotional coloring is the main difference between Animation and Motion graphics. Sometimes emotions are exactly what you need, and sometimes it is crucial to deliver the message fast and clearly stay objective.

Mixing between the core goals of Animation vs. Motion Graphics may fail the whole video marketing campaign.

3 – It is all about the text

The easiest way to see the difference between Animation and Motion graphics is to notice how much text you see on the screen.

While the text in Animation may overload the picture, Motion Graphics uses text to keep viewers focused and encourage them to take the needed action, becoming a customer or follower right away.

4 – Hard-to-easy

Motion Graphics is your weapon of choice when you need to explain to viewers a complicated concept most easily and efficiently. Its visual tools are perfect for an explanation, education, etc.

At the same time, choosing Animation for the same purposes, may fail as the viewer mostly focuses on the visuals rather than the message.

5 – Mix and match

Technically video production experts don`t talk about Animation Vs. Motion graphics. They look for the perfect ratio between them that would allow the content to reach its goal faster.

Successful modern video content has elements of both Animation and Motion Graphics, and therefore, it is always best to address professionals who will combine the elements perfectly and create the most original content for your campaign.

Conclusion

Choosing Animation vs. Motion Graphics, you should mainly focus on the goals you want to achieve through your video marketing campaign. While Animation is the best way to evoke emotions and reach the widest audience, Motion Graphics is what you need for the efficient and most responsive campaign.

Being the best Motion graphics company in India, Prayan Animation is a studio that has perfected the art of balancing between Animation and Motion Graphics, getting the most out of both concepts.

Contact Prayan Animation today and enjoy the high-end service and expertise from video production professionals for your original and efficient video marketing campaign. 

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How to tell your business story in animated form is Crucial To Your Business. Learn Why!

business storytelling, art of storytelling, best business animation videos, creative storytelling, animated videos for business

Animated storytelling for your business or Art of Storytelling (Best animated marketing video for business). Here is how and why you should do it!

Creative storytelling is crucial for any modern marketing campaign. It not only helps your business get noticed but also makes it relatable and engaging for a prospective customer.

However, if you want to get the most out of your video marketing campaign, focus on animated business storytelling. 

While some may find it pretty challenging for specific “less creative and imaginative” market niches, here at Prayan Animation, we already had lots of successful cases of animated video marketing campaigns for all sorts of companies.

In this article, we shall explain how any company can master the art of storytelling and how animation can boost your marketing campaign.

Why is business storytelling important?

Creative storytelling is the most “emotional” approach to a marketing campaign. In other words, it helps your company become relatable, evoke emotions, and make the marketing campaign close to real-life experience.

Instead of just telling customers that you have a product that people need to buy, you talk to the audience, and create an atmosphere, turning the marketing campaign into a real-life experience.

Animation, however, takes business storytelling to a whole new level. It is widely known that animated videos for business turn out most successful, attract the most attention, and are most likely to go viral through multiple shares.

Using animation for your business storytelling, you get the most out of both concepts, leaving competitors far behind.

And here is how Prayan Animation helps businesses master the art of animated storytelling.

  • – Speak to your audience – It is essential to create a story that will speak directly to your audience, touch the right strings, and draw the most interest and engagement. Best business animation videos used for storytelling take this idea to a whole new level. Animation helps you create and adjust the atmosphere that fits your audience best through relatable and digestible images and therefore becomes the best tool for successful business storytelling;
  • – Show more tell less – people prefer watching over reading or listening, and practice shows that they simply love animated videos. Animated storytelling allows you to boost the effect of your video marketing campaign and make your story catchy and informative at the same time;
  • – Emotional connection – with animated storytelling videos, it is very easy to create the exact atmosphere that your prospective customers will want to associate with. Manipulating colors, shapes, and other elements, the best animators create a whole universe for your business;
  • – Keep them on the hook – storytelling helps to attract and engage viewers turning them into customers. Add animation with relatable characters and atmosphere, and your business storytelling campaign becomes memorable and goes viral, making viewers want to see more from your brand.

Conclusion

Animation provides endless possibilities for business storytelling. The best business animated videos go viral, making companies famous worldwide for their catchy, smart, and relatable campaigns.

Here at Prayan Animation, we help businesses worldwide master the art of storytelling and get the most out of it through original and stylish animation.

Contact Prayan Animation today and see how the use of the hottest video marketing trends combined with years of expertise instantly boost your business, making competitors bite the dust.