“Design a greener world before it becomes a dream for our next generation!!!”
This 10th year seems very refreshing as well as special in many ways where we decided to release our short film: “Dreams” on Earth Day April 22nd. Why this particular Date? The question seems logical: Yes, we took this date purposefully as our short film’s storyline, and Earth has a strong interconnection. So it will be extremely cerebral to release our dream project on that particular date.
Dreams Animation Short Film Synopsis
Dreams; the concept parented from the dream of one of our creative encephala, that shows a minuscule action done by a small girl made a huge difference in the World Scenario.
That millisecond’s duration of a beautiful dream destroyed the sleep of our genius for days, which later transmuted into a beautiful short story. With the magical efforts of our team that Story transfigured into a wonderful and enthralling animation short film.
Being associated with Prayan Animation Studio for over 10 years now, it is indeed my privilege to be penning this message as the Chief Executive Officer.
As we celebrate the 10th anniversary, we realize that our company is going through an exciting phase of growth and prosperity and this makes us more responsible in terms of customer satisfaction. We are committed to putting in our best and ensuring that this phase will be remembered as an important part of our historical journey.
We continue to build the organization and our brand name ‘Prayan Animation’ has now become synonymous with ‘commitment’ ‘customer satisfaction and ‘innovation’.
In an eventful decade, we have maneuvered through a lot of changes as a company and we have adapted to the technological innovations. We understand that keeping up pace with the new technology is an important aspect of growth and success.
In due course, our workforce has grown exponentially and we have recently expanded our workspace to give our employees the right kind of ambiance.
By working for YouTube Originals, we have made our presence felt globally. We are also co-producing a new project by the name ‘Sonic Bird ‘with Diamond Media.
Looking forward, we are focused on accelerating the execution of our growth strategy, while continuing to build on the strength of our brand. Our next objective is to bring positive changes to the community, in which we work and thrive.
I am incredibly excited about this journey and I truly believe that the best days of Prayan Animation are yet to come.
Branding design translates the atmosphere and identity of your business, attracting the right audience and investors. Knowing the latest branding design trends will help your business stay relevant, resonate with prospective customers, and stand out among competitors.
In this article, we shall talk about branding trends in 2022 and how the services of the best motion graphics studio will help you boost your business this year. Branding trends in illustration.
Everybody loves cartoons!
Animation has become an integral part of the hottest design trends in 2022.
While for most people, cartoons, and cartoon characters act as a powerful emotional factor emerging excitement and nostalgia, modern animation can tailor cartoon characters for any kind of brand or business, making them attractive and relatable.
Animated branding designs are much more recognizable and have higher chances to go viral on social media and other platforms, raising awareness about your company among the target audience.
Hand-drawn designs
Hand-drawn elements are also among the latest branding design trends in 2022. Today people are most drawn to authenticity, socially aware brands that represent and support local communities rather than international business sharks.
Natural, earthy colors and textures, as well as hand-drawn designs in the logo or marketing animation, are the most attractive elements in modern branding designs. Those unpolished DIY-looking silhouettes and fonts instantly make your business look more relatable and, therefore, attractive to modern customers.
Minimalism is still in.
When it comes to the latest branding design trends, less is still more in a world where customers are overwhelmed with information and commercials, being minimalistic and crystal clear in your branding designs attracts much more attention.
Minimalistic animation, logos, and corporate styles look clean and neat and create your brand an image of a transparent, open business that values customers` time, money, and comfort.
Just like minimalism, white color in logos, animation, and other branding tools will remain the hottest design trend in 2022.
Various researches show that people tend to be more attracted to designs, logos, and videos with the prevalence of white color as they see them as more modern and cleaner, and the brands who use them – are more approachable.
White background helps to make your explainer animation even more digestible, helps your logo stand out, and even allows you to create optical illusions or double meanings by combining different letters, symbols, and elements and creating an authentic identity of the brand.
Retro designs
Nothing plays on the strings of customers` souls better than nostalgia and warm feelings it emerges. That is why retro designs are seen more and more often among the latest branding design trends.
Playing with vibrant and bold designs from the ’70s, elegant silhouettes of the 20s, or the perky atmosphere of the 50s, it is very easy to build a brand’s or product’s identity and attract the right crowd.
The trick is people already have certain associations with retro design, and by incorporating them into your company’s branding, you instantly reflect all those warm feelings yourself.
Geometry
Various geometric figures, their combinations as well as geometric patterns have always been very appealing. They are clear, understandable, and easily create familiar images. If you use bold and contrasting colors in your geometric designs, you get another branding trend in 2022.
Geometry can be used in every branding element, from logo design to animation. Different angles and shapes have a powerful psychological impact on viewers, helping you create the exact atmosphere and image you are aiming for.
Not to mention that geometric designs are highly customizable, allowing you to create a unique brand identity from seemingly basic elements.
Branding design trends in 2022 combine the authenticity of hand-written elements with the versatility and boldness of minimalism and geometric designs. They call for nostalgia and warm associations through retro designs and animation and stay modern using white color and thin and clear lines.
To discover and benefit from the latest branding design trends, it is best to address professionals who will help you make an informed decision and embody your brand’s true identity through marketing designs.
Prayan Animation is the most popular motion graphics and design studio in India, with a formidable portfolio of customers from all over the world. Contact Prayan Animation today and let your business thrive in 2022 with the latest design trends and solutions for your branding campaign.
Quality video content, especially animated videos, remains the most efficient tool for a successful modern marketing campaign or content creation. That is why it is important to make the right choice between Animation and Motion Graphics and determine which will work best for your goals and meet your expectations. Best Motion graphics company in India.
However, even video production professionals often get confused and don`t fully understand the difference between Animation and Motion graphics, their benefits, and pitfalls.
In this article, we shall highlight the most important things to consider when choosing Animation Vs. Motion graphics and the 5 things you probably didn`t know about them, with the help of Prayan Animation – the best Motion graphics company in India.
Animation – bringing static images and objects to life, Animation is a powerful tool that helps to evoke viewers` emotions and speak to any kind of audience from small children to niche professionals.
Motion Graphics – it is a technique that sets texts, numbers, abstract shapes, or objects in motion, making them more perceivable and illustrative. Motion Graphics work perfectly when you want to engage a viewer, let them do a certain action, or explain a complicated concept in a simple way.
While technically, Motion Graphics falls under the general definition of Animation, there is a big difference between Animation and Motion graphics and their solutions.
#1 – Motion Graphics work best for explainer videos.
While Animation is more of a tool for storytelling and emotional influence on the viewer, Motion graphics remain the best way to go straight to the point and deliver the message quickly and easily.
Animation vs. Motion Graphics is basically the comparison between the goals of your video content.
2 – Animation is all about emotions
If the goal of your content is to raise awareness, draw attention, or emphasize the emotional aspect, you should go for Animation over Motion Graphics.
Emotional coloring is the main difference between Animation and Motion graphics. Sometimes emotions are exactly what you need, and sometimes it is crucial to deliver the message fast and clearly stay objective.
Mixing between the core goals of Animation vs. Motion Graphics may fail the whole video marketing campaign.
3 – It is all about the text
The easiest way to see the difference between Animation and Motion graphics is to notice how much text you see on the screen.
While the text in Animation may overload the picture, Motion Graphics uses text to keep viewers focused and encourage them to take the needed action, becoming a customer or follower right away.
4 – Hard-to-easy
Motion Graphics is your weapon of choice when you need to explain to viewers a complicated concept most easily and efficiently. Its visual tools are perfect for an explanation, education, etc.
At the same time, choosing Animation for the same purposes, may fail as the viewer mostly focuses on the visuals rather than the message.
5 – Mix and match
Technically video production experts don`t talk about Animation Vs. Motion graphics. They look for the perfect ratio between them that would allow the content to reach its goal faster.
Successful modern video content has elements of both Animation and Motion Graphics, and therefore, it is always best to address professionals who will combine the elements perfectly and create the most original content for your campaign.
Conclusion
Choosing Animation vs. Motion Graphics, you should mainly focus on the goals you want to achieve through your video marketing campaign. While Animation is the best way to evoke emotions and reach the widest audience, Motion Graphics is what you need for the efficient and most responsive campaign.
Being the best Motion graphics company in India, Prayan Animation is a studio that has perfected the art of balancing between Animation and Motion Graphics, getting the most out of both concepts.
Contact Prayan Animation today and enjoy the high-end service and expertise from video production professionals for your original and efficient video marketing campaign.
Animated storytelling for your business or Art of Storytelling (Best animated marketing video for business). Here is how and why you should do it!
Creative storytelling is crucial for any modern marketing campaign. It not only helps your business get noticed but also makes it relatable and engaging for a prospective customer.
However, if you want to get the most out of your video marketing campaign, focus on animated business storytelling.
While some may find it pretty challenging for specific “less creative and imaginative” market niches, here at Prayan Animation, we already had lots of successful cases of animated video marketing campaigns for all sorts of companies.
Creative storytelling is the most “emotional” approach to a marketing campaign. In other words, it helps your company become relatable, evoke emotions, and make the marketing campaign close to real-life experience.
Instead of just telling customers that you have a product that people need to buy, you talk to the audience, and create an atmosphere, turning the marketing campaign into a real-life experience.
Animation, however, takes business storytelling to a whole new level. It is widely known that animated videos for business turn out most successful, attract the most attention, and are most likely to go viral through multiple shares.
Using animation for your business storytelling, you get the most out of both concepts, leaving competitors far behind.
And here is how Prayan Animation helps businesses master the art of animated storytelling.
– Speak to your audience – It is essential to create a story that will speak directly to your audience, touch the right strings, and draw the most interest and engagement. Best business animation videos used for storytelling take this idea to a whole new level. Animation helps you create and adjust the atmosphere that fits your audience best through relatable and digestible images and therefore becomes the best tool for successful business storytelling;
– Show more tell less – people prefer watching over reading or listening, and practice shows that they simply love animated videos. Animated storytelling allows you to boost the effect of your video marketing campaign and make your story catchy and informative at the same time;
– Emotional connection – with animated storytelling videos, it is very easy to create the exact atmosphere that your prospective customers will want to associate with. Manipulating colors, shapes, and other elements, the best animators create a whole universe for your business;
Animation provides endless possibilities for business storytelling. The best business animated videos go viral, making companies famous worldwide for their catchy, smart, and relatable campaigns.
Here at Prayan Animation, we help businesses worldwide master the art of storytelling and get the most out of it through original and stylish animation.
Contact Prayan Animation today and see how the use of the hottest video marketing trends combined with years of expertise instantly boost your business, making competitors bite the dust.
The role of animation in Advertising cannot be overrated. Animated ads always show the best response rate from all audiences on any platform, from traditional TV advertising to modern social media.
It is not what you tell in the ad; it is how you tell it. Practice shows that businesses who try different approaches to their video marketing campaigns always point out that animated ads grab viewers` attention and keep it much longer.
It may be because of the notorious “Goldfish attention span” or because animated ads are often more dynamic, colorful, and unusual. Still, addressing animated ad video services increases your business’s chances of getting noticed by the target audience.
Limitless storytelling.
Talking about the role of animation in advertising, we have to highlight its endless storytelling possibilities.
Indeed, animated ads allow you to use video effects and images that would either be impossible or incredibly expensive in any other kind of video content. That is why people just love cartoons. They take them to a magical parallel universe.
Animated Ad video services allow you to go beyond the traditional storytelling mechanisms, create a relatable and attractive image of your brand, and speak directly to prospective customers in the language they understand easily.
Animated ads are emotional.
If you manage to pluck the viewer’s heartstrings, you are guaranteed to succeed. And nothing can help you with this better than animated ad video services.
The most soul-stirring images that raise awareness and draw attention to hilarious relatable characters provide an easy and available solution.
Playing on viewers’ emotions, you are most likely to get heard, noticed, or even go viral through multiple shares. And nothing can do it better than animated ads.
Animated ads save time and money.
Another reason people love animated ads and respond to them better is that they let them get the message faster and remember it better.
In a world where time is money, people don’t want to think over what the brand means and stand for too much. They want to see it directly and, preferably, get entertained on the way.
Animated ads save a great deal of time, effort, and money for the business and its prospective customers.
Conclusion
People simply love animated video ads because they are entertaining, attractive, and relatable. They speak directly to the audience, engage emotionally, and offer easy and available solutions.
Understanding the core role of animation in advertising and following the latest animation and video marketing trends, Prayan Animation creates successful original video marketing campaigns for various businesses worldwide.
Contact Prayan Animation today and explore all the benefits and perspectives animated ads bring to your video marketing campaign.
Art takes many forms, and today we can say for sure that we live in the era of digital art. However, this progressive concept has faced many challenges and concerns. Protection of faith and uniqueness were probably the main ones. NFTs (Nonfungible Tokens) are aimed to solve those critical issues. Nonetheless, the concept of NFTs also raises questions.
In this article, we shall talk about Non-Fungible Token challenges and how the concept of NFT challenges the art market changing it forever.
The biggest NFT problem in art sales is the fact that NFTs constantly merit and demerit in the digital art world. In other words, investing in an NFT today, you can never be sure of its future value.
It happens because the valuation of NFTs is mostly driven by speculation rather than objective criteria. For example, if the $1 bill will always be a $1 bill regardless of its serial number, issue date, etc., NFT challenges the art market does not have enough physical data behind it, except for the name of the artist and previous ownership, that would establish the price frame.
At the same time, this NFT problem in art sales is also the thing that makes it so attractive. NFTs are unique; they cannot be copied or replaced by another token, unlike most physical and digital art pieces.
At the same time, scams and frauds still remain among Non-Fungible Token challenges. Despite the Blockchain and its concept, NFTs can theoretically be hacked and stolen. It looks like the biggest NFT problem in art sales.
At the same time, Non-Fungible Token challenges also serve as the biggest stimulus for the establishment and development of the digital art trade. It encourages new solutions and approaches to digital security, which will instantly boost the cryptocurrency market and related concepts.
Why are NFTs so hyped in current trends?
Despite all the NFT challenges for the art market, it is an insanely hyped concept. First of all, that is because NFTs give the buyer the status of being an official owner of something truly unique, irreplaceable, and eternal. A kind of digital vanity, if you will.
Moreover, the NFT owner can program the token`s royalties in future data and receive a percentage from every future sale.
In other words, NFTs revolutionize art sales, making them a wider form of investment, creating a new prosperous market.
Just like with any investment and art trade, NFTs have endless possibilities as well as certain pitfalls that may raise reasonable concerns. However, we should remember that NFT challenges the art market, helps it develop, attracts new investors, and introduces them to new lucrative perspectives. It is a new concept that is now growing from an underdog of art sales to one of its leaders.
Prayan Animation – the leading animation studio in India, is known worldwide for its readiness to work with the most innovative concepts to create trends instead of following them blindly. The NFT problem in art sales has inspired the studio to explore this cutting-edge idea and find new applications of Non-Fungible Tokens to help their clients get ahead of their competitors.
Contact Prayan Animation today and learn about the opportunities of NFTs in today`s world and how can you or your business benefit from this exciting opportunity.
Toonboom Harmony is the world`s recognized standard for 2D Animation today. It is used by giants in the animation industry like Disney and Amazon and independent studios that create animated content for today`s most successful marketing campaigns and promotions for all sorts of businesses.
In this article, we shall discuss the benefits of Toonboom Harmony for the animators, their customers, as well as the viewers together with artists from Prayan Animation.
The main benefits of Toonboom Harmony software are:
– Flexibility and functionality.
– Time and money efficiency.
– Original tools for the best 2D Animation.
– The trendiest solutions.
Flexibility and functionality
Versatility is one of the main benefits of Toonboom Harmony. An animator gets access to all the necessary features in one software. Besides, the standard editing functions allow to do the rough Animation, introduce video effects, play with coloring, etc.
Animators from Prayan Animation have perfected their knowledge of the software, which allows them to deliver perfectly polished video content to their customers faster and offer a wider choice of options.
Time and money efficiency
The ability to save customers` time and money while delivering original and high-quality Animation is one of the features that made Prayan Animation a proficient user of Toonboom.
Efficiency is also among the benefits of Toonboom Harmony. It allows the introduction of the most stunning video effects to 2D Animation almost effortlessly, which makes Toonboom Harmony the best choice for modern 2D Animation on all levels.
The variety of most sensitive and adjustable tools is also often named among the benefits of Toonboom Harmony.
Since animated video content remains the trendiest and most demanded in the modern market, Prayan Animation manages to offer each client competitive and original content due to deep knowledge of all the multileveled features of the Toonboom toolbar. Artists from all over the world prefer Toonboom Harmony for the chance to create original and diverse content easily.
The trendiest solutions
Last but not least the benefit of Toonboom Harmony is its ability to offer the trendiest 2D animation solutions today. Using Toonboom Harmony, animators stay on the cutting edge of the 2D animation trends, exploiting decades of experience and the golden standards of Animation at the same time.
Prayan Animation is considered to be proficient in creating the trendiest and most original 2D animation based on the foundation of a 25-year standard set by Toonboom Harmony for the whole industry.
Conclusion
Animators can talk about the benefits of Toonboom Harmony for hours. Still, the main idea becomes apparent as soon as you see the endless examples of original and trendy 2D Animation created with this software.
Addressing Prayan Animation, you are guaranteed to receive high-class 2D animation with original characters and storyboards, eye-catching video effects, and a script that attracts viewers and keeps them engaged. Except for being recognized expert in Toonboom Harmony, Prayan Animation is also proficient in 2D and 3D animation, software and game development, and graphic design.
The flexibility of the toolbar and variety of possibilities combined with the time efficiency of the whole animation production process make Toonboom Harmony the go-to software for those who need genuinely competitive video content that reaches its goal right away.
Contact Prayan Animation and enjoy all the benefits of competitive high-quality 2D Animation created by true professionals and experts in the field.
2D animation will always remain among the trendiest and most popular types of animated video content. Today you have a wide choice of software for animation that can help you achieve your goals faster. However, the most popular choices are Toon Boom and Adobe Animate, also known as Flash.
In this article, we shall describe the pros and cons of each animation software and introduce you to the best Toonboom studio in India with years of experience in animation.
The difference between Toonboom and Adobe Animate (Flash)
Adobe Animate has a rich history and, for a long time, was the primary choice to create 2D cartoons for TV as well as video content for websites, social media, etc.
The reason is that using Adobe Animate is relatively easy. It allows you to use custom tools and create unique animations through only one plug-in.
Even the best toon boom company in India has vast experience with Adobe Animate (Flash) animation, and therefore today`s animators know the real difference.
ToonBoom is a more sophisticated 2D software aimed at professional, experienced animators. If you are looking for unique, high-quality animated content, you should better address the best toon boom studio in India.
Why choose the best Toonboom company in India?
To make sure that toon boom animation is exactly what you are looking for and find the best toon boom studio in India, you should ask yourself some questions.
What kind of animation do you need?
Adobe Animate allows to create animated content easily and places it on websites, social media, YouTube, and other popular online platforms. It allows you to create simple and digestible 2D animation easily.
However, animated video marketing is becoming more and more competitive. The success of your campaign today depends on the quality and level of your animation. If you want to catch viewers` attention and get ahead of competitors, it is best to address the best Toonboom company in India.
Toonboom animation is also a better choice for modern TV animation or full-length animated movies.
Adobe Animate is mostly famous for its simplicity, intuitive, user-friendly interface that allows you to learn animation and create cartoons pretty easily. It is a perfect tool for non-professional animators and beginners.
If you are looking for high-class 2D animated video content, you should better address the best toon boom studio in India. Animators who work with Toon Boom have deeper experience and will be able to deliver an efficient, high-quality product faster.
How much time do I have?
Although Adobe Animate is considered a more straightforward software, it may take more time and effort to create quality 2D animation with it. The animators will probably have to use After Effects or other visual effects tools to make the picture smooth and give it the character you need.
Toonboom has lots of built-in effects, which allows the best toon boom company in India to create your perfect 2D animated content faster.
Conclusion
Adobe Animate (Flash) would be a good choice if you are making the first steps in animation or see it as a hobby.
In case you need an efficient animated video marketing campaign, Toonboom will provide the necessary quality level and tools to get ahead of competitors instantly.
Prayan Animation is the best toonboom studio in India, with years of experience in all animation styles and genres. Having lots of customers worldwide, they know all the latest trends, and ins and outs of modern animated content creation.
Contact Prayan Animation today and enjoy service and quality from the best toon boom company in India.
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