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20 Great Authors in Children’s Books

20 Great Authors in Childrens Books

We all love children’s books, even when we are maybe in our thirties. Perhaps it is because the most fantastic works of all time were present throughout our childhood or because we know that such a creation of this type will always be full of creativity and illustrations. In either case, they are our favorite options on those reading afternoons. But, have we read all the classic children’s books yet?

You would be surprised by how many great children’s book authors there are. They can be millions! And the people behind them are also many. Know 20 great Children’s Book Authors of all time here.

1. S Lewis:

S Lewis Great Author in Children's Books

He is best known for his works of fiction, especially The Screwtape Letters, The Chronicles of Narnia, and The Space Trilogy, and for his non-fiction Christian apologetics, such as Mere Christianity, Miracles, and The Problem of Pain. Author of more than 30 books, including The Chronicles of Narnia.

2. Kate DiCamillo:

Kate Dicamillo Great author in children's books

American writer of children’s fiction for all reading levels, usually featuring animals. She is one of six people to win two Newbery Medals, recognizing her novels The Tale of Despereaux (2003) and Flora & Ulysses (2013). Her best-known books for young children are the Mercy Watson series. Known for her great work creating picture books and novels for children. DiCamillo is the author of The Tale of Despereaux.

3. Roald Dahl:

Roald Dahl Great Author in Children's Books

He has created around 21 children’s books with several adaptations of his works. He is the father of Charlie and the Chocolate Factory.

4. Beverly Cleary:

Beverly Cleary Author in Children's Books

Cleary has written 30 children’s books, including Beezus and Ramona.

5. Seuss:

Childrens books author Dr. Seuss

His full name is Theodore Seuss Geisel. He wrote and illustrated more than 60 children’s books, including The Lorax.

6. Beatrix Potter:

Great Author Beatrix Potter

She is well known for her delicate watercolor illustrations. Potter is the author of The Tale of Peter Rabbit.

7. AA Milne:

AA Milne Great Author in Children's Books

He is one of the most prominent names in children’s literature since he is the author behind Winnie The Pooh.

8. David Walliams:

Children's books author David Walliams

Has established himself as the fastest-growing children’s author in the UK. He is the man behind The Boy in the Dress.

9. J. K. Rowling:

J. K. Rowling Great Author in Children's Books

She is the creator of the Wizarding World that houses Harry Potter and all his books.

10. J. R. R. Tolkien:

J. R. R. Tolkien Great Author in Children's Books

He is one of the best-known authors in children’s literature. He created the fantasy world of Middle Earth and The Lord of the Rings trilogy.

11. JM Barrie:

J. M. Barrie Great Author in Children's Books

This is another of the most famous names when it comes to children’s books. Barrie is the author of Peter Pan.

12. Lewis Carroll:

Lewis Carroll Great Author in Children's Books

He is the creator of the most famous and peculiar fantastic worlds in literature. His most successful work is Alice’s Adventures in Wonderland.

13. Dan Santat:

Children's books author Dan Santat

He is an illustrator who brings humorous books for children. He is the author behind The Adventures of Beekle: The Unimaginary Friend.

14. R. L. Stine:

Children's books author R. L. Stine

His books are characterized by telling creepy stories for children. He is the author of the Goosebumps collection.

15. Adam Rubin:

Children's books author Adam Rubin

Adam Rubin: is a New York Times best-selling author of children’s books. Many of his stories feature animals or food and several contain interactive elements. His books have sold over one million copies. He was also a creator of Dragon’s Love Tacos.

16. Jerry Pinkney:

Children's books author Jerry Pinkney

He is an illustrator with more than 60 years of work. Pinkney has created more than 75 books for children. One of them is The Lion and the Mouse.

17. Leonore Look:

Children's books author Leonore Look

Her books are known for incorporating Chinese and Chinese-American culture. She is the author of several picture books, including Ruby Lu, Brave and True.

18. Arnold Lobel:

Arnold Lobel Great Author in Children's books

He is an author who has written many of the first reading books for children. Some belong to TheFrog and TheToadcollection.

19. Grace Lin:

Children's books author Grace Lin

She has illustrated more than 20 children’s books with very emotional stories. Where the Mountain Meets the Moon is one of her works.

20. Maurice Sendak:

Children's books author Maurice Sendak

With twisted and entertaining stories, Sendak has written many children’s books. One of the most iconic is Where the Wild Things Are.

Did you know any of these names? As you can see, we have many great children’s book authors on this list, and there is still more to meet. Who is your favorite one?

FAQ

Who is considered the fastest-growing children’s author in the UK?

David Walliams is considered the fastest-growing children’s author in the UK, known for books like The Boy in the Dress.

Which author created the Wizarding World and Harry Potter series?

J.K. Rowling created the Wizarding World and wrote the Harry Potter series

What is Beatrix Potter best known for?

Beatrix Potter is best known for her delicate watercolor illustrations and as the author of The Tale of Peter Rabbit.

Who wrote Alice’s Adventures in Wonderland?

Lewis Carroll wrote Alice’s Adventures in Wonderland, known for its peculiar and fantastical world

Which author wrote the Goosebumps collection?

R.L. Stine wrote the Goosebumps collection, which features creepy and thrilling stories for children.

How to choose children’s book illustration portfolio?
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Fun and Educational E-Learning Activities for Kids

Fun and Educational E-Learning Activities for Kids 2d animation company

In an increasingly digital world, e-learning is gaining ground. More and more people are joining the universe of online education and e-learning, including those entrepreneurs who take their institutes, classes, and courses to the Internet. That looks great, right? However, there is a challenge that many must face: and it is related to e-learning activities for kids.

When you develop a course or work in an online institute, you need some tools that will help you explain the content in an appropriate and dynamic way, especially if you teach children. That is why, today, we will talk about some that will become your ongoing alternative in this regard. Pay attention to the following information!

1. Homework with interactive videos:

An interactive video is a type of video that requires the viewer to perform one or more actions. This interaction can be carried out through questionnaires, imitations, clicks, readings, and more, so you will have a wide range of exercises to assign to your students.

Interactive videos are very versatile. You can create some of the most relevant topics in class and assign them as homework. Here’s an idea: Ask the students to complete all the actions in the video, and then you can evaluate them. They will have so much fun while learning a lot!

2. Podcast analysis:

There are also podcasts for children! And the best thing about them is that, in addition to being very useful, they come in different formats, with several styles and diverse topics. Therefore, you will have many options to choose from.

Podcasts are a very useful digital tool, and they can be permanently uploaded to the web for students to download or listen to whenever they want. Suggested activity: Assign a podcast to your class about any subject (there is science, math, and more) and ask each of the children to analyze it. Then you can discuss what you learned about it! Isn’t that great?

3. Games or excursions with simulators:

Nowadays, we can find everything we could imagine on the Internet, so you have the opportunity to play with your students and take them on excursions without even leaving home. This is thanks to the simulators. Through them, you can virtually visit museums or galleries and do a lot of activities including sports, and dances, among others.

Simulations have many advantages, among them are: that they promote the development of autonomy, help to manage time, and favor decision-making. They are simply amazing! Here’s another idea: Pick a simulation activity and make a list of objectives, then help each student assess whether they met some of them (remember to give them tools and tips to do so).

These are just three of the enormous amount of activities that you can do with children through the Internet. Use the power of videos, audio productions, and technology to offer an e-learning experience like no other!

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How Animation in eLearning can make it more Attractive and Engaging?

Animation in Elearning

Currently, we cannot talk about e-learning without mentioning animation. As we know, this is an emerging trend in the digital world. However, very few recognize how much it can benefit online education.

Did you know that animation in e-learning can help you attract and engage more students? If you weren’t aware of this, then read the rest of this post carefully. Here we tell you the main reasons why you should implement this resource in your virtual classes.

Why has animation become indispensable for e-learning?

The answer to this question is linked to the great versatility that characterizes animation. This is a flexible resource that can be easily adapted to the different approaches and styles that both teachers and students need within the academic area. But, in addition to that, they provide something that all educational programs require: dynamism.
Another of the most meaningful details of animation is that it is dynamic and fun, making it the perfect tool to disseminate content that users can understand and retain more easily. So, how animation in E-Learning can attract and engage more? We tell you here.

1. Captures students’ attention

People tend to be very busy, so they prefer what they can understand in seconds. Here we have another advantage of animation. The content that is shown through images, especially when they are original and fun, is easier and faster to assimilate. Besides, it has the ability to capture the attention of students for much longer.

2. Simplify complex messages

Using animated graphics is not only entertaining and engaging, but it is also a great alternative when it comes to simplifying information. Thanks to this resource, you can divide the content into several sections or use various visual elements that help convey the message correctly.

3. Foster retention of information:

Several studies have shown that a large percentage of people learn visually, which is why animation becomes an excellent tool to teach them. However, due to its composition, this type of material can also be very useful for other teaching methods, such as aural or practical (if it is interactive). As a result, we have a highly powerful resource that can help all types of people retain information for longer.

Besides that, there are other advantages that you can get from animation. For example, It helps improve physical skills (vision, hand-eye-mind coordination), develops higher-order thinking, and supports students with concentration. So, are you ready to implement it in your e-learning strategy? Take advantage of all its benefits to attract and engage more!

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20 Best Animation Softwares for Animators

20 Best Animation Software for Animators 2d animation services

Animated videos are gaining more and more popularity nowadays. We use animations for different purposes starting from running effective marketing campaigns to congratulating a friend with a creative animated video message. The question is where to find software or an online tool that can perfectly meet our needs.

Best Free 2d & 3d Animation Software Out There

Depending on your skills, you can choose from different types of software available both offline and online, for professionals and amateur users, 2D and 3D animation creators, etc.

Investigating which is the best animation software for beginners? Check out this selection of animation software including some of the most popular and preferred products on the market, as well as lesser-known but still very good animation tools available today.

Animation software platforms may integrate with drawing software, video editing software, or 3D modeling software. Artists and freelancers can use the best free video editing software and free animation software together to create their video animations on a budget.

Unity

Unity is a cross-platform game engine developed by Unity Technologies, which is primarily used to develop video games and simulations for computers, consoles, and mobile devices.

Unity is marketed to be an all-purpose engine, and as a result, supports both 2D and 3D graphics, drag and drop functionality, and scripting through its 3 custom languages.

Adobe Animate

If you need to create vector graphics and animation, Animate is the right tool for you. You can, later on, use your creation for websites, online videos, rich internet apps, video games, and television programs. The program also offers support for raster graphics, rich text, audio and video embedding, and ActionScript scripting

Pencil 2D

Pencil2D uses a bitmap/vector drawing interface to produce simple 2D graphics as well as animation. Pencil2D is an open-source and free 2D animation program. You can easily produce simple 2D drawings, and graphics, and create a hand-drawn animation by using the bitmap/vector drawing interface of the application.

Synfig Studio

Synfig Studio is an open-source, free timeline-based, and 2D vector graphics computer animation program. Synfig has basic features for syncing your animation with the soundtrack using Sound Layer. Linux users can get all the benefits of full-featured audio editors through the JACK integration.

Animaker

Animaker is an online tool for animation that offers plans for all kinds of users – from beginners to enterprises. Each version comes loaded with features and assets to help users create amazing animated videos in a diversity of styles.

CelAction2D

CelAction2D is a professional 2D animation software specialized in films, TV series, and commercials. Using vector graphics and bitmaps, character models and their movements can be edited.

Moho

Moho is a proprietary vector-based 2D animation software for animators. Moho has two different versions: Anime Studio Debut and Anime Studio Pro.

OpenToonz

Is an open-source 2D animation software. Toonz Premium is a professional product of the same family. This program has been used to create many different films and games, such as Futurama, Anastasia, and Asterix in America (in this movie the part of the sea storm was created by Toonz completely)

Blender

Blender is a cross-platform free 3D creation suite offering a powerful arsenal of tools. By using Blender, you can create animations, video games, renders, models, and more 3D-based projects. The software is open-source and developed by many contributors from around the world.

Powtoon

Animation software that’s free is Powtoon, meant for dynamic video presentations. It’s a great tool for beginners, with several professional-looking templates to choose from, including animated explainers and infographic-style videos, as well as templates built specifically for product promotion.

Moovly

A cool online tool for creating animated videos for different purposes: social media, advertising, explainer videos, whiteboard videos, presentations, and more. The tool is perfect for users of all levels, as well as big and small businesses

DigiCel FlipBook

DigiCel FlipBook is a 2D animation software. It was created with the intention of duplicating the animation process in its traditional form, much like Toon Boom Harmony and TVPaint.

Plastic Animation Paper

Plastic Animation Paper, from Krogh Mortensen Animation, is a software package for hand-drawn 2D animation. It allows animators to draw directly on the screen removing the need for line tests. The program is free and beginner-friendly.

Autodesk 3ds Max

Autodesk 3ds Max, formerly 3D Studio, then 3D Studio Max is a professional 3D animation software for making 3D animations, models, games, and images. It’s developed and produced by Autodesk Media and Entertainment. It has modeling capabilities and a flexible plugin architecture and can be used on the Microsoft Windows platform.

LightWave 3D

LightWave is a software package used for rendering 3D images, both animated and static. It includes a fast rendering engine that supports such advanced features as realistic reflection, radiosity, caustics, and 999 render nodes. The 3D modeling component supports both polygon modeling and subdivision surfaces.

Toontastic 3D

Toontastic 3D is a creative storytelling tool available for tablets, phones, and Chromebooks. It works both for iOS and Android. Toontastic allows you to draw, animate, and narrate your own animated cartoons.

Adobe After Effects

Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking, video editing, and television production.

Brash Monkey

Brash Monkey Use your Spriter animation files directly in your games to benefit from silky smooth tweened animations that take a fraction of the memory. Suddenly customizable player characters and smoothly animated giant on-screen bosses are a breeze.

Character Animator

Character Animator uses your expressions and movements to animate characters in real-time. It’s so fast, that you can livestream while you work, to wow audiences every step of the way. Turn any art into an animated character with your webcam, powered by Adobe Sensei AI.

Stop Motion Studio

An app perfect for beginners in video making. Stop Motion Studio will help you create amazing 4K stop-motion animations that can easily be mixed with 2D-style drawings painted directly onto the image.

How to Begin a Career in Animation?
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Self-publishing Your Children’s Book: What you need to know about it?

Self-publishing Your Childrens Book Prayan Animation

If you have an idea for a book and have developed good abilities to express messages through words, then it is entirely possible to publish a childrens book. However, this can be a bit complicated, and you need to know the steps you should take within the self-publishing process.

Steps for self-publishing

  1. Develop an idea: it must be as amazing as it can be, and it must also be completely original.
  2. Research your idea: you must know if what you have in mind is suitable for a book.
  3. Define your target audience: this way, you will know who to target and what strategies to use for it.
  4. Create a good structure: the content of the book should be distributed in a schematic and detailed way.
  5. Write your book: at this point, you must take care of every detail and idea that you want to convey.
  6. Find a publishing company: you must carry out this step if the role of a publishing company is included in your project. You can also choose desktop publishing options.
  7. Request the necessary permissions and copyrights: this will always depend on the publication process and the entity that runs the project.
  8. Look for a company for illustration, layout, and design: this is extremely important to achieve a suitable and practical appearance of the book. Besides, this company or designer will be the one who makes the covers and back covers of the book.
  9. Publish the book: at this stage, you should send it to consumers, retailers, or booksellers and distributors as appropriate.
  10. Promote your work: you must determine the correct channels to do it and the strategies that will help you achieve success.

Pros and cons of self-publishing

In addition to this, it is important to know the advantages and disadvantages of publishing a book on your own. These are:

Pros:

  • -You can control expenses and put a price on your work.
  • -Every decision is yours.
  • -You can make changes as you like.
  • -You should not wait too long to publish it.
  • -You can get good royalties.

Cons:

  • -The chances of sales are less.
  • -You will have much less reach compared to the existing book market.
  • -You run the risk of creating a bad book or junk book.

Now that you have this information, are you ready to self-publish your dream book? Wait no more and put into practice everything you learned here!

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How to Write and Publish Children’s Books?

Write and publish children's book

Are you planning to write a children’s book? We know that this is the dream of many people for several reasons: it is entertaining, it has a better chance of success, and it is dynamic. However, doing so is not an easy task.

But do not worry! Here we show you the best way to write a children’s book in X simple steps. Pay attention!

1. Find a great idea for children’s books!

Here, we must find a concept that works. While there is no secret to the success of a book, it is clear that you cannot use an adult story idea in the production of a children’s exemplar.

2. Create a main character that children love

A good children’s book should have a story with which the reader connects. The best way to do this is through a unique and peculiar character that children can identify with.

3. Define the correct length

Another of the most important aspects when writing a children’s book is to define the age range of the target reader. If you write for young children, you should not use more than 1000 words while older children demand writing with a longer extension.

4. Develop an excellent plot!

You must give something valuable to your story. Every good character has a problem that he will fight with throughout the story. The narration must focus on the resolution of this problem and how the protagonist overcomes obstacles!

5. Consider the illustrator

Remember that an illustrator works with what you give him and that good illustrations can radically improve your children’s book. Always think that a worthy book rises from a combination of images and words.

6. Look for a trustworthy publisher and professional press

You always need the opinion of an expert to evaluate your work. Also, once you have it, you should opt for fully trained printers. Editing and printing a book requires good revision, layout, and organization.

Prayan Animation Studio serves you the best children’s book illustration services. Our artists are highly exceptional and that’s one reason for Prayan’s unparalleled success in the field of children’s book illustration services and comic book Services.

Are you ready to create an outstanding children’s book? Follow these steps and show all your writing talent!

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Effective Tips to use Animations in eLearning

Effective Tips to use Animations in eLearning services in US, UK and India

Although we usually use graphics to give value to our content, many do not know the different ways that exist to take advantage of this resource. For that reason, we have decided to bring up a list of effective tips for using animations in eLearning.

1. Bet on elements that evoke the correct emotion:

Animations have the particularity that they can generate or provoke specific emotions. Therefore, it is always advisable to study what type you can use in order to achieve your goals.

While animations are ideal for making your material more engaging, choosing the wrong ones can completely ruin the student experience. That is why you should always carefully analyze whether the visual elements that you will integrate will really contribute positively to your content.

2. Create animations for one theme at a time:

You should start integrating animations into your academic strategy, but you shouldn’t overuse them either. Another of the most common mistakes when using these elements within the content of classes is adding useless, irrelevant, or secondary information.

This can cause distractions and lead students to deviate from the real goals that they intend to achieve. Maintaining consistency and knowing exactly why and what animations are being used for is so important.

3. Encourage your students to interact with the graphics:

Animations can be very powerful within the world of eLearning. However, they can go unnoticed or become passive elements due to ignorance. Many visuals are placed to tell stories, but animations should ideally allow the student to connect with them.

In other words, they must promote interaction. In this way, each student will have an active participation in their learning process. A good way to do this is by adding buttons or elements that can be pressed to generate other actions.

4. Be consistent in the use of animations:

Animations are used for a specific purpose, and we cannot achieve it if we are not consistent with its implementation. As we have mentioned, these elements bring many benefits to learning methods, but they are intrinsically linked with the characteristics of the human being.

If the students come into constant contact with the animations and do not see it as something that is used sporadically, they will be able to take better advantage of its benefits and understand the role those tools have within their educational process.

5. Use animations to simplify complex topics:

Another tip to effectively use animations within eLearning tells us that we must use them wisely. In this sense, you should not use animations every second or fill your content with them.

Identify which themes need visual support or determine which complex themes may require it. Animations can help facilitate the student learning process, so employ them in areas that need more attention.

Animations are a great ally in the educational process. eLearning needs dynamic content that can capture and hold the attention of students, so this incredible tool becomes an excellent vehicle to define and achieve academic goals. Don’t hesitate to use it!

eLearning animation has been found to be effective for a number of genres and audiences in learning management systems for its ability to break down complex concepts, introduce learning in small pieces, and set the tone and emotion for the learning environment thus attracting and appealing to an ideal audience. But beyond the ease and accessibility of eLearning, interactive courses and animation in eLearning have the capability of taking kids even further by making knowledge more interactive and accessible

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E-Learning Video Production: How to Create Effective Online Education in Step by Steps?

elearning video production 2d animation services

In an increasingly technological world, education could not fail to have its space within the web and the Internet. In this sense, e-learning was born as an alternative option that allows remote teaching and, over time, it has become very popular. One of the most famous elements in this regard is online courses, a modality in which a tutor can offer their knowledge and make it available to their students easily and simply.

But what is the best way to create an online course? There are many possibilities such as eBooks, blogs, and forums, among others. However, it is e-learning video production that is taking the lead.

If you plan to create a course and have not considered using videos, you need to stop and think again. The great impact that videos have on people and how they become the best tool to capture the attention of the public has been demonstrated. Moreover, they’re also a great way to explain a topic and make it simpler and easier to understand.

Now you get it? If you have understood this point, then we will show you how to create an effective course step by step. Pay attention to it!

1. Select the content.

To start creating a course, you must know in depth the topic you will talk about, organize it, and divide it by section. Create an agenda and develop each lesson according to the information you have. Also, divide the content according to the type of tool you will use, whether you intend to do written lessons, create tutorials, or use screenshots and practical resources.

2. Define the goals you want to achieve.

When you are developing a course, you must know clearly what exactly you want to achieve. Remember that a video course should serve to guide students toward the objective that each lesson pursues, and this should be done in a concise, precise, and clear way.

3. Write a script and memorize its structure.

If you want to keep the course fluid and provide better-organized content, a script is essential. This will be very useful in order to group all the material and not run the risk of forgetting something, in addition to making the course look more balanced and avoiding many errors that can complicate the editing or post-production process.

4. Summarize the information as much as you can.

Long and tedious content can be boring. For this reason, it is recommended to make short videos in which the lessons are explained clearly and avoid redundancies. This way, students can understand it quickly and assimilate the biggest amount of information.

5. Get all the necessary tools.

To record a good course, you need instruments such as a camera or a cellphone that can make good quality videos, a tripod or base, and also have good lighting. Invest wisely in your tools as the overall appearance of the video is very important, and it will greatly improve your professional image.

Do you see how easy it is to create effective video courses? You can make your lessons stand out by creating quality audiovisual material. Don’t miss the chance to do it!

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E-Learning for Kids: How Teachers And Kids Can Use Technology for Reading?

animation in kids elearning 2d animation elearning services

Reading is a habit that develops the imagination and the capacity for analysis, and this is the reason why it is so relevant during the educational process of each child, adolescent, and adult. Rather than an obligation, it must be an activity of enjoyment and, in times where technology was established as an element of great importance in our lives, we must find a way to take advantage of the benefits that both have to offer us.

Many may believe that promoting reading within e-learning programs is a difficult task, but the reality is far from it. It is entirely possible to use technology to read and here we show you how. Do not miss it!

First of all, we must understand that technology has also changed the way we read. Now, in addition to the physical books that we can find in the library, we have many digital options that facilitate access to texts of all kinds. In this way, we only need an electronic device in which we can open our digital book or e-book and read it wherever we are.

But that is not all. There is something that, in the educational field, is known as assistive technology, and it is an alternative option for those who have difficulty reading. These tools can be used on computers, smartphones, or other devices, and it has revolutionized how people can come into contact with different content. Some of them are:

Animation

eLearning animation has been found to be effective for a number of genres and audiences in learning management systems for its ability to break down complex concepts, introduce learning in small pieces, and set the tone and emotion for the learning environment thus attracting and appealing to an ideal audience. But beyond the ease and accessibility of eLearning, interactive courses and animation in eLearning have the capability of taking learners even further by making knowledge more interactive and accessible

Text-to-speech or TTS

Allows you to view the text while listening aloud. It works by clicking or highlighting a word so it can be read by a computer voice.

Audiobooks

Allow listening to books read aloud. They generate a feeling of familiarity and confidence as they are read by human voices.

Graphic organizers

They are a very creative way of taking notes while reading. They consist of visual representations, such as diagrams and mind maps of ideas that can greatly improve concentration.

Screen control

It offers the possibility of personalizing the screen to adapt the text to the needs, tastes, or requirements of the reader. Thus, people can change the type, size, shape, or color of the font to make reading easier.

Optical character recognition or OCR

It is a process aimed at digitizing texts that identify characters from an image, read them out loud, and interact with them using a text editing program.

Finally, we have the videos that teach how to read. Teachers can take advantage of audiovisual material to help children learn to read. A video can help them establish an association between the text and the image, facilitating their understanding.

From beloved Disney characters to stunning Anime works of art, animation has the power to spark our creativity and transport us to fantastical worlds. However, it also has a much more practical application. As a matter of fact, animations can be a valuable eLearning tool that fosters an emotional connection and gets online learners excited about the eLearning process.

Technology has come to change all aspects of our lives, and reading is one of the main ones. But this does not have to be negative. There are many ways that we can use technology to encourage reading and reap the benefits of it.