Animation techniques for Beginners Archives • Prayan Animation

May 22, 2023May 22, 2023

5 2D Animation Hacks You Need to Know Now

2D is one of the most popular and versatile animation techniques today. It is used for cartoons and animated movies as well as commercial video content, ads, explainer videos, and much more!

Quality video content can significantly increase the conversion of your marketing campaign, attract new followers, and make your brand more recognizable. And 2D animation turns out to be the most efficient and versatile type of such content. That is why more and more brands, businesses, and organizations seek quality 2D animation services today.

The world of 2D animation is fraught with various hacks and animation methods that turn flat, lifeless sketches into impressive, realistic, and relatable video content.

Let’s go over some of them with creators from Prayan Animation – one of India’s leading 2D animation studios.

Plan every detail and stay in control

As simple as 2D animation may seem, at first sight, it is one of the most complicated animation techniques in multimedia. In fact, it is pretty easy to get carried away in the process and fail to create distinctive and relatable characters.

Make sure to plan everything thoroughly, from color patterns and style to every scene and movement. Which features should be emphasized in each character? Why do they need to move in a certain manner? Which message are you translating through the animated video?

It is best to make notes and discuss every detail, especially when you address 2D animation services.

Emotional attachment

Experts say that 2D animation is so efficient among various audiences mainly because it manages to create certain emotional attachments. In other words, it is most expressive, engaging, and not boring.

Facial expression and body language are most important in this case. Don’t be afraid to exaggerate gestures, movements, and facial expressions; make characters intense and recognizable; that is the best way to make a viewer notice and remember your content and therefore, your message.

Good 2D animation works even without a voiceover

Ask your 2D animation services provider to show the finished visuals without the voiceover. It is best to show it to someone who does not originally know what the video is supposed to be about. If the message is mostly clear and understandable even without narration, and the characters are expressive and relatable enough, then your 2D animation is a success.

Don’t get lost in clean-ups

We all know that the original customer’s requests and the final product released after all the adjustments and clean-ups rarely have much in common. However, it is essential to stick to the original ideas and concepts whether you order or provide 2D animation services.

At the same time, the clean-up stage helps to get rid of extra details and make the final video the most eloquent and efficient. You may want to go through this phase several times, but make sure to keep the original notes and briefs in sight to avoid getting carried away.

There are no unimportant details

Last, but not least, take a look at the big picture. Make sure that the whole content is made using matching animation techniques. See that the animation methods look harmonic and homogeneous even if a big team of animators was working on your 2D animation services.

There are no unimportant details in animation, and every small deviation will look like an alien body and destroy the whole atmosphere if you miss it.

Final thoughts

2D animation is not as “flat” as some may think. It is a versatile and multifunctional animation method that can serve all sorts of purposes: from entertainment to education and marketing.

Do you want to learn more about 2D animation and its benefits for all sorts of video content strategies? Or maybe you are looking for the best 2D animation services? Contact Prayan Animation. This studio has more than a decade of experience in working with all sorts of illustration and animation techniques and also has helped multiple brands and content creators worldwide discover and embrace the benefits and secrets of 2D animation.

March 9, 2023May 20, 2024

A secret recipe to decode a successful Animation project!

Quality video content, especially animated content, is the key to success in the modern world driven by media and communication. Animation production has grown into a huge industry with limited applications that invent and master new tools and technologies every day.

However, just like any other trend, the use of animated content is becoming more and more competitive, making it harder to create a truly successful animated project that will hit its goal.

In this article, we shall explain how to easily decode a successful animation project and walk you through the essential animation production steps to help you get the most out of it and the opportunities it offers.

Stick to your Animation Technique

Eye Roll By Lucas via Giphy

Integrity is vital for a successful animation video. Follow through the 2D animation steps if this is what you choose to make sure that the visuals are seamless.

However, with all the limitless possibilities of the modern motion graphics process, try to limit your animation techniques and stick to signature aesthetics.

Not only will it help you easily work out your signature style, but it is also a great way to save time and money on animation production.

Set the Tone with a Tune

Loop Mood By Noelia via Giphy

Successful animation is not all about visuals. The atmosphere and the emotions it encourages are created by other elements as well. A soundtrack is extremely important if you want to create a successful animation project.

Sometimes creators pick the soundtrack when the animation production is almost over. In other cases, music can even be the inspiration for the whole project. However, music and sound effects are extremely important. They make your video content catchy and memorable.

Stake on visual puns

Obey Me via Giphy

Animated videos are so successful because they are relatable, digestible, and simply… fun! That is why a successful animation process is all about visual puns rather than long dialogues. These short and sometimes random moments add humor and action, keeping the viewers` attention.

Short Gags make it Lively

Prank Hit by Aum via Giphy

Whether your animation video is meant for entertainment, marketing, or education, adding short gags to the scripts during the animation production is a great idea. Whitty and memorable jokes add dimension to the character, classic “knock-knock” -er will lighten the mood and a specific joke with professional slang works great for explainer videos, making them more relatable and digestible.

Find the best Animation Studio for your Project.

When choosing your animation studio, make sure to check out our portfolio and contact us to find out whether our aesthetics and experience correlate with the needs and goals of your animation project.

For example, Prayan Animation Studio lets you see the whole range of our services and previous projects on our website, communicate with the artists, and discuss the project thoroughly before putting it to work.

Keeping a grip on the latest trends in animation, the artists and designers of Prayan Animation Studio prefer to create unique products instead of following mainstream concepts. It allows us and our customers to stand out in the competition, offering viewers truly original and successful animated content.

January 17, 2023May 14, 2024

Importance of custom-made animated wishes during festive seasons

Still in the Holiday vibe? While you are making plans for the vacation or mentally spending your Christmas bonus money, business owners worldwide ask the same question every year – is it that important to create and send those corporate greeting cards every year?

After all, they will probably get lost in an avalanche of similar messages from other businesses and won`t mean much for the person themselves, while the business will have to spend a certain amount of time, money, and effort again!

It is not entirely true. In this article, we shall talk about the true effect and purpose of those corporate festive holiday greetings and ways you can make it most efficient and least expensive with the help of a studio that will create animated wishes this festive season.

Why create custom-made festive greetings at all?

Those seasonal festive holiday cards and greetings have huge marketing potential. It is not only a chance for your business to remind of itself and express care and gratitude to regulars but also a wonderful opportunity to engage them in a new conversation, present a new product or service, and encourage them to put your brand into their holiday shopping list.

And, yes, your customers will get tons of festive greetings from hundreds of other businesses during these couple of weeks, but it is just another great way to humanize your business and make them point out that you are more than another soulless corporate machine.

What are custom-made animated wishes, and what makes them so great for your business?

Now that you know what those Christmas festive holiday greetings can do for your business, it is time to think about how to do it in the best manner.

Animated video content is widely known as the most efficient marketing tool today. So why not use it and send out custom-made animated wishes this year?

Here are only some benefits of such an approach to festive greetings:

Original and engaging – time to remind your customers just how smart, creative, and original you are. Send custom-made animated greetings and stand out among all those faceless seasonal spam messages they will get at the same time;
Chance to go viral again – Creating original animated festive videos is your chance to get free promotion through multiple likes and shares in messengers and social media;
Savings – traditional paper greeting cards are time and money-consuming. Not to mention the environmental aspect that is becoming more and more important for customers today. Custom-made animation will save you a great deal of money and energy while being able to cover a vast auditorium. And, of course, it is the most eco-friendly approach to festive greetings;
Time-efficient – addressing a professional animation studio will also save your company a great deal of time. A team of artists and creators will develop original customized animated wishes for every group of your customers and help you incorporate some promotional and branding messages into those festive greetings on request, making them a powerful marketing tool.

Conclusion

The holiday season is the best time to advertise, connect with your regular and potential customers, and promote among a huge audience that is mentally ready to spend some extra money during the period. However, you need to stay original and avoid looking too “commercial” during the festive holiday.

Custom-made animated wishes are a great chance to kill all those birds with one stone and stand out among competitors. Do you want to create original, engaging, and memorable festive greetings for your brand? Contact Prayan Animation today! Here you will find a team of creative professionals who help businesses worldwide build original animated video marketing campaigns, animated characters, and promotional content, including seasonal festive wishes. With their help, your business will stand out of the crowd even in the middle of the Holiday rush and definitely get into thousands of holiday shopping lists worldwide.

November 23, 2021April 24, 2024

7 WAYS TO PROMOTE YOUR BUSINESS WITH VIDEO ADVERTISING IDEAS

Video Advertising ideas 2d animation services in India

Statistically, Video ads drive 68% more sales than any other kind of commercial content. Mainly that is why experts predict that by 2022 various video marketing ideas will make up over 80% of the branding and promotion process.

However, it is essential to understand what type of videos to promote your business and when and how to present your video ads to the public to get the best response.

Let`s overview the top 7 video marketing ideas that can boost your sales and take your business or personal brand to a whole new level.

Welcome Videos

You won`t have a second chance to make the first impression. And welcome videos on your homepage or social media will let you get the most out of this chance.

Welcome videos are a great tool to promote your business as they explain to the viewer who you are and how you can help them, they engage in conversation and make a viewer feel welcome.

Tutorial Videos

Tutorials are another video marketing idea that helps you promote your business and demonstrate the actual value of your product or service.

Many businesses address animated tutorials or explainer videos as they are most digestible, entertaining, and easily adjusted for any target auditorium.

Informal and entertaining videos

People are pretty tired of commercials. It seems like every post, photo, and article is trying to sell you something. The standard polished ads lead to irritation and unfollowing rather than sales.

Using entertaining and especially animated content for your ads is one of the best video marketing ideas today. Trendy animated ads catch attention and easily convert viewers into customers.

Videos in E-mails

While some might grumble that e-mail marketing is dead in 2021, attaching videos to e-mail newsletters is one of those video marketing ideas that let you get the most out of the good old e-mail marketing strategy and the prosperous trend of using videos to promote your business.

Demo and explainer videos

A short animated explainer video showing how your product or service makes people`s lives easier is the most efficient way to promote your business and encourage a viewer to make a purchase or at least want to learn more about you.

Tip-of-the-day Videos

Providing Tip-of-the-day videos to your subscribers is one of those video marketing ideas that help you always remain relevant and stay in touch with your customers.

It is a great way to promote your business, present a new product, or remind you of yourself during the off-season.

Screen-Rec Videos

If you develop apps or provide digital solutions, Screen-Rec Videos are a great way to promote your business. It demonstrates your user-friendly interface and seamless work of a product. Screen-rec videos are also a popular type of explainer videos, making them one of the trendiest video marketing ideas today.

Video advertising is the most efficient way to promote your business, draw viewers` attention, and convert them into customers. However, animated videos are particularly fruitful if you want to create trendy and viral content for any target auditorium.

Finding a quality studio is the key to your successful video marketing campaign. Prayan Animation is one of the most successful and experienced studios for original and efficient animated video content. Providing original video marketing ideas, they help numerous businesses worldwide promote their products and get new customers through trendy, eye-catching video ads.

Contact Prayan Animation today and take your video marketing game to a new level, leaving competitors far behind.

April 28, 2021February 15, 2024

Prayan Is Developing ‘Dino Hunters’, An Animated Series for Children in Chase Comedy Genre

Dino Hunter Prayan Animation New preschool Animation Series IP

Intellectual Property: IP

In the Coliseum of content creation, IP is the ultimate name, it’s an imagination metamorphosed into reality. Intellectual Property is an idea or concept nurtured by a creative brain. Ideas are a dime a dozen but outstanding ideas are one in a trillion. It is relevant that content creators come up with an intangible and unique idea. It isn’t an easy game to create original content that grabs global attention; we need to be more careful about creating characters that need to be neutral and acceptable to the whole audience around the Globe.

Revenue Streams

Factors to be considered while creating an IP will be a thorough Market Study, Focus on the targeted audience, and study about Worldwide Acceptance. Once you pitch the IP and know the true value of our IP, Monetary value can be generated through Licensing and Sales, Mortgaging IP, Direct Funding, and Patent Pooling.

Dino Hunters

Here Prayan’s creative team brings forward our new IP “Dino Hunters”. We present the forthcoming animation series “Dino Hunters” which tells the story of a mischievous yet amusing Dino who is the last Dinosauraus on the planet and the scrimmage between the other characters. The series features a 2D digital animation that pops up to reveal things about the protagonist Dino. This will be a complete entertainer targeted at an age range of 3 to 7 years. The key areas of IP Development are Concept Development, Production, Marketing, and Distribution.

Where Prayan Animation stands at its production stage with about 50 completed scripts, Episodes Production Ongoing, and a well-equipped assets library. Here we go, Dino and his team will chase you with their comical elements through an OTT platform by the end of 2021. Stay Tuned!!!

August 26, 2019March 27, 2024

Why Animation Career is Not Suitable for Everyone?

Animation experts are everywhere and their work involves the creation of special effects, animations, and other types of visual images using electronic tools like computers for creations and products. They do commercials, special effects, motion graphics, medical explanations, online advertisements, and reconstructing crime scenes for forensic purposes. They can also design animated graphics for websites, create virtual tours for model homes and building architecture, and produce military practice simulations. However, an animation career is not for everyone. Therefore, in such a competitive and specialized field, you need to be confident that you have all it takes to succeed in this career before you invest your energy and time in pursuing it.

Innate abilities

Animation is not an easy career and not everyone can succeed in it. It is a long and tedious process for many people than what is generally perceived. People need to know that animation is a blend of both science and art. Therefore, for you to thrive in this career path, you need to have an artistic eye and you should also enjoy breaking down things to determine how they work. This means that you need to determine the innate qualities that will enable you to pursue this animation career. By knowing your expertise and skills well in advance, you will avoid wasting your effort and time if animation is not the right fit for you.

Be extremely observant

Successful animators have an observant eye and they have the drive to continually enhance the way they observe space and form. When it comes to animation, the traditional techniques in the education process are very important. Successful animators must have an unmatched understanding of forms in 3D space irrespective of whether they will be transferring that digitally or manually. If one is not extremely observant in their work, one may not produce the best results and may end up feeling inadequate or less creative.

Creativity and patience

Animators need to be extremely creative given the dynamic nature of the world today. In addition, they should have the patience to handle their projects well and produce the best results. A lot of planning is needed for every project and this will determine whether your animations will be cringe-worthy or pleasing to your audience.

Bringing dynamic images to life is quite exciting for many people. However, a career in animation is not a walk in the park as many people presume. Animators usually work for long hours and this includes weekends and nights because they must adhere to strict project deadlines. However, if you are passionate about animation and you are determined to succeed, then you should not be discouraged by the fast-paced and high-pressure environment.

Reference: The Future Career Growth in the Animation Field

April 18, 2018February 12, 2024

Animation techniques for Beginners

It’s very weird to go head straight into animation without knowing what to expect and what it entails, the techniques used, ways of distributing your content, or what software/hardware to use. Instead of heading direct to YouTube for more info here is a guide to help you cover a lot and learn quickly.

Flash Animation

These are vector-based animations that are made using Adobe Flash, an animator needs to create enough frames and ensure that the movements are not jerky. A full-blown flash cartoon resembles a Cel animation highly. This can be seen on my little pony.

Rotoscoping

This is capturing realistic human movements through drawing on film footage of live characters. Rotoscoping is considered to be one of the funny animation techniques used by animators as it’s like cheating. This is not true considering other Films like Walking Life (2001) it impressed almost everyone even those who criticized it, this is because it was so complicated that one could not consider it as a rotoscope animation. In rotoscoping, a little artist’s impression converts it to be one of the classiest works.

Cutout and collage animation

This is one of the simplest animations mostly used in TV; literally cut-out animation uses puppets that have been cut from the drawing paper and have been painted of which then they are loosely arranged and their shots are taken again and again after being repositioned. In another version, collage is added to this form of animation to bring a different texture and taste as these are real photos cut off from magazines and books.

3D CGI Animation

CGI refers to Computer-generated Imagery, this is one of the popular forms of animation as it provides realistic texture in designing backgrounds or even in movies to make characters where they used models. Although the 3D CGI in the past required special programs to run, nowadays things have been made easier and you can make one from the comfort of your sitting room. In addition, 3D CGI requires a lot of time and clarity when detailing a character so as to make it seamless and believable.

With the above tips hope you will start your journey well and achieve the best.