Quality video content, especially animated videos, remains the most efficient tool for a successful modern marketing campaign or content creation. That is why it is important to make the right choice between Animation and Motion Graphics and determine which will work best for your goals and meet your expectations. Best Motion graphics company in India.
However, even video production professionals often get confused and don`t fully understand the difference between Animation and Motion graphics, their benefits, and pitfalls.
In this article, we shall highlight the most important things to consider when choosing Animation Vs. Motion graphics and the 5 things you probably didn`t know about them, with the help of Prayan Animation – the best Motion graphics company in India.
- Animation – bringing static images and objects to life, Animation is a powerful tool that helps to evoke viewers` emotions and speak to any kind of audience from small children to niche professionals.
- Motion Graphics – it is a technique that sets texts, numbers, abstract shapes, or objects in motion, making them more perceivable and illustrative. Motion Graphics work perfectly when you want to engage a viewer, let them do a certain action, or explain a complicated concept in a simple way.
While technically, Motion Graphics falls under the general definition of Animation, there is a big difference between Animation and Motion graphics and their solutions.
#1 – Motion Graphics work best for explainer videos.
#2 – Animation is all about emotions.
#3 – It is all about the text.
#4 – Hard-to-easy.
#5 – Mix and match.
1 – Motion Graphics work best for explainer videos
While Animation is more of a tool for storytelling and emotional influence on the viewer, Motion graphics remain the best way to go straight to the point and deliver the message quickly and easily.
Animation vs. Motion Graphics is basically the comparison between the goals of your video content.
2 – Animation is all about emotions
If the goal of your content is to raise awareness, draw attention, or emphasize the emotional aspect, you should go for Animation over Motion Graphics.
Emotional coloring is the main difference between Animation and Motion graphics. Sometimes emotions are exactly what you need, and sometimes it is crucial to deliver the message fast and clearly stay objective.
Mixing between the core goals of Animation vs. Motion Graphics may fail the whole video marketing campaign.
3 – It is all about the text
The easiest way to see the difference between Animation and Motion graphics is to notice how much text you see on the screen.
While the text in Animation may overload the picture, Motion Graphics uses text to keep viewers focused and encourage them to take the needed action, becoming a customer or follower right away.
4 – Hard-to-easy
Motion Graphics is your weapon of choice when you need to explain to viewers a complicated concept most easily and efficiently. Its visual tools are perfect for an explanation, education, etc.
At the same time, choosing Animation for the same purposes, may fail as the viewer mostly focuses on the visuals rather than the message.
5 – Mix and match
Technically video production experts don`t talk about Animation Vs. Motion graphics. They look for the perfect ratio between them that would allow the content to reach its goal faster.
Successful modern video content has elements of both Animation and Motion Graphics, and therefore, it is always best to address professionals who will combine the elements perfectly and create the most original content for your campaign.
Conclusion
Choosing Animation vs. Motion Graphics, you should mainly focus on the goals you want to achieve through your video marketing campaign. While Animation is the best way to evoke emotions and reach the widest audience, Motion Graphics is what you need for the efficient and most responsive campaign.
Being the best Motion graphics company in India, Prayan Animation is a studio that has perfected the art of balancing between Animation and Motion Graphics, getting the most out of both concepts.
Contact Prayan Animation today and enjoy the high-end service and expertise from video production professionals for your original and efficient video marketing campaign.
We can help you. 
